Digital Product Manager

Pressed Floral; Orem (UT); On-site; USD 90,000 - 120,000; Full time

Job summary

Pressed Floral is seeking a Digital Product Manager to own the day-to-day strategy, performance, and continuous improvement of our ecommerce website and internal applications. You will shape the digital roadmap, balance user needs with business goals, and lead initiatives from discovery through measurement.

You will collaborate with Marketing, Client Care, Operations, and Development to optimize UX, SEO, analytics, and AI-powered features.

Qualifications

• Experience in UX/UI, digital product design or ecommerce.
• Ability to own projects from discovery to delivery with data-driven decisions.
• Proficiency with design and prototyping tools (Figma or similar).
• Experience using analytics and testing to inform decisions.
• Strong cross-functional collaboration and communication skills.
• Comfortable working with AI tools to improve workflows.

Responsibilities

• Own day-to-day strategy, performance, and improvements of the ecommerce site and internal apps.
• Develop and maintain a prioritized digital roadmap based on goals, analytics, and feedback.
• Identify friction points, opportunities, and areas for improvement beyond requested changes.
• Translate goals into digital priorities and actionable projects.
• Lead initiatives from problem identification through design, implementation, testing, and iteration.
• Communicate priorities and results to leadership and stakeholders.
• Own UX/UI across the ecommerce experience from discovery to purchase.
• Monitor GA4, Shopify Analytics, GSC, heatmaps, and testing platforms to drive optimizations.

Skills

UX design

Product ownership

Analytics

Figma

AB Testing

SEO basics

Collaboration

Communication

Tools

GA4

Shopify Analytics

Heatmaps

AB Testing Platforms

Job description

Pressed Floral is a bespoke floral preservation company that preserves life's special moments through fine art. Serving clients nationwide, our goal is to create sentiments that will last forever.

Summary:

As our Digital Product Manager, you will own the day-to-day strategy, performance, design, testing, and continued improvement of Pressed Floral’s digital experiences across our ecommerce website and internal applications. This role combines digital product ownership, UX/UI design, analytics, experimentation, SEO collaboration, and emerging technology. You will proactively identify opportunities, determine priorities, develop solutions, coordinate or implement changes, test functionality, and measure results. This role reports to the Director of Product & Client Experience and will work closely with Marketing, Client Care, Operations, Development, and external partners.

• Own the day-to-day strategy, optimization, and performance of Pressed Floral’s customer-facing website and internal digital applications.
• Develop and maintain a prioritized digital roadmap based on company goals, user needs, analytics, feedback, and business impact.
• Proactively identify friction points, performance opportunities, and areas for improvement rather than relying solely on requested changes.
• Translate broader Product and Client Experience goals into clear digital priorities and actionable projects.
• Own digital initiatives from initial problem identification through design, implementation, testing, measurement, and iteration.
• Regularly communicate priorities, findings, recommendations, and results to the Director of Product & Client Experience.

Website, UX & Conversion

• Own the UX/UI experience across the Pressed Floral ecommerce website, from initial discovery through purchase.
• Monitor website and search performance using GA4, Shopify Analytics, Google Search Console, heat maps, testing platforms, client feedback, and other available data.
• Identify trends, conversion opportunities, organic search opportunities, performance changes, and areas of friction within the customer journey.
• Determine testing priorities and manage an ongoing A/B and multivariate testing roadmap.
• Develop test hypotheses, design variations, coordinate implementation, monitor performance, and interpret results.
• Design and iterate on website pages, navigation, product experiences, landing pages, and features that balance brand, usability, customer experience, conversion, and organic search.
• Evaluate and improve website structure, internal linking, page hierarchy, crawlability, indexation, and other on-page or technical SEO elements that impact site performance.
• Conduct keyword and search-intent research to identify opportunities for existing pages, new landing pages, collections, and website content.
• Implement or coordinate structured data/schema and other technical SEO optimizations where appropriate.
• Identify SEO-driven content opportunities and partner with Marketing to develop briefs, priorities, and optimization recommendations for new and existing content.
• Partner closely with Marketing on campaigns, product launches, merchandising, landing pages, and other website initiatives.
• Stay informed on ecommerce, SEO, DTC, and AI-powered search best practices, including emerging search experiences such as Google AI Overviews, ChatGPT, and other generative platforms.
• Identify and implement opportunities to improve how Pressed Floral and its content are understood and surfaced across both traditional and AI-powered search.

Internal Applications & Technology

• Own the UX and continued improvement of Pressed Floral’s internal applications and digital tools.
• Work directly with internal teams to understand workflows, pain points, and opportunities for improvement.
• Translate employee and business needs into thoughtful digital workflows, features, and solutions.
• Design new application features and functionality in Figma when appropriate and gather feedback from internal users before and after launch.
• Use Claude and other AI-assisted development tools to understand, troubleshoot, prototype, and implement lower-risk changes within internal applications.
• Thoroughly test changes before release and recognize when deeper engineering support is needed.
• Stay current on emerging AI and technology tools that could improve Pressed Floral’s digital products or internal workflows.
• Translate product requirements and designs into clear, actionable specifications for developers.
• Work closely with development partners throughout implementation to ensure functionality aligns with product and design intent.
• Review builds for design accuracy, responsiveness, functionality, and usability.
• Own QA testing for website and internal application updates, including common user scenarios and edge cases.
• Identify, document, prioritize, and follow through on bugs and digital experience inconsistencies.
• Determine when an issue can be resolved independently versus when developer support is required.

Minimum Qualifications

• 2+ years of experience in UX/UI, product design, ecommerce, digital product, conversion optimization, or a related field.
• Strong understanding of user experience and user-centered product design.
• Proficiency in Figma or similar design and prototyping tools.
• Experience using analytics, behavioral data, testing, or customer feedback to inform decisions.
• Demonstrated ability to independently own projects and move work from initial idea through execution.
• Strong analytical, organizational, and problem-solving skills with excellent attention to detail.
• Experience collaborating with developers, cross-functional teams, or technical partners.
• Comfortable learning new technology and using AI tools to improve workflows and solve problems.

Preferred Qualifications

• Experience with Shopify or Shopify Plus.
• Experience working within ecommerce or a DTC consumer brand.
• Experience with GA4, Shopify Analytics, heat mapping tools, A/B testing platforms, or conversion rate optimization.
• Familiarity with SEO fundamentals and collaborating with SEO specialists or agencies.
• Experience using AI development tools such as Claude, Cursor, GitHub Copilot, or similar platforms.
• Familiarity with GitHub, Vercel, APIs, or modern web application workflows.
• Experience designing or improving internal tools, operational software, or custom applications.