Ecommerce Content Syndication Specialist

Mars; Chicago (IL); On-site; USD 75,000 - 102,000; Full time

Job summary

Mars is seeking a Digital Syndication Analyst to drive online presence across leading retailers in the US. You will manage content, assets, and syndication for top retailers and ensure accuracy and optimization across platforms.

You will leverage Salsify, Syndigo, Brandbank, and other tools, collaborating with internal teams to resolve issues, improve processes, and deliver high-quality digital content at scale.

Qualifications

• Experience managing online CPG product portfolios.
• Ability to map data and create channels.
• Strong understanding of the eCommerce landscape and retailer content standards.
• Proficiency with content platforms and analytics tools.

Responsibilities

• Manage item setup, content, digital assets, and syndication across priority retailers using Salsify, Syndigo, NielsenIQ Brandbank, CXH, Label Insight, and retailer portals.
• Serve as the subject matter expert on retailer content requirements and best practices for Amazon, Walmart, Target, Kroger, Meijer, Walgreens, CVS, and other ecommerce partners.
• Administer syndication, PIM, and DAM platforms, partnering with internal teams and vendors to resolve issues and implement enhancements.
• Maintain accurate and complete product content, attributes, assets, and metadata across source systems and retailer sites.
• Drive Perfect Digital Store (PDS) and content health improvements using CommerceIQ Digital Shelf Analytics and retailer reporting tools.
• Own content compliance reporting and KPI tracking, ensuring adherence to internal standards and retailer requirements.
• Identify and implement process improvements that increase the efficiency, scalability, and accuracy of content operations.
• Manage content-related tickets and retailer content disruptions, ensuring timely resolution with internal and external partners.
• Monitor content compliance and syndication performance, identifying opportunities for continuous improvement.
• Stay current on ecommerce, digital shelf, and content syndication trends and best practices.
• Collaborate with stakeholders across departments.

Skills

CPG portfolios online

Data mapping

eCommerce landscape

Market benchmarking

Understanding metrics

Salsify

Syndigo

Brandbank

Vendor Central

DAM

PIM

Analytical skills

Problem solving

Communication skills

Excel

PowerPoint

Project management

Stakeholder management

Tools

Salsify

Syndigo

Brandbank

NielsenIQ Brandbank

DAM

PIM

Job description

Mars is seeking a Digital Syndication Analyst to drive online presence across leading retailers in the US. You will manage content, assets, and syndication for top retailers and ensure accuracy and optimization across platforms.

You will leverage Salsify, Syndigo, Brandbank, and other tools, collaborating with internal teams to resolve issues, improve processes, and deliver high-quality digital content at scale.