Digital Shelf Syndication Specialist

Mars (New); Chicago (IL); On-site; USD 75,000 - 102,000; Full time

Job summary

Mars (New) seeks a Digital Syndication Analyst to bring the Mars Snacking portfolio online across major ecommerce retailers, ensuring accurate publishing, maintenance, and optimization of product content.

You will manage content across Salsify, Syndigo, Brandbank, and vendor portals, driving health metrics and collaborating with internal teams to improve processes for scalable ecommerce success.

Qualifications

• > Experience in managing CPG brand portfolios online.
• > Experience mapping data and creating channels.
• > Strong understanding of eCommerce landscape.
• > Benchmarking market best practices.
• > Understand core business metrics and online merchandising.
• > Experience with Salsify, Syndigo, Brandbank.
• > Experience with Amazon Vendor Central.
• > Experience with DAM and PIM systems (technical).
• > Comfortable in a fast-paced, ambiguous environment.
• > Excellent analytical and problem-solving skills.
• > Good communication to educate & report across metrics.
• > Advanced with Excel and PowerPoint.
• > Experience resolving technical problems and bugs.
• > Proven project management skills and stakeholder relations.
• > Experience building collaborative relationships with multiple stakeholders.

Responsibilities

• > Manage item setup, content, digital assets, and syndication across priority retailers using Salsify, Syndigo, NielsenIQ Brandbank, CXH, Label Insight, and retailer portals.
• > Serve as SME on retailer content requirements for Amazon, Walmart, Target, Kroger, Meijer, Walgreens, CVS and others.
• > Administer syndication, PIM, and DAM platforms; resolve issues and implement enhancements.
• > Maintain accurate product content, attributes, assets, and metadata across source systems and retailer sites.
• > Drive content health improvements using analytics and retailer reporting tools.
• > Own content compliance reporting and KPI tracking.
• > Identify and implement process improvements to increase efficiency and scalability.
• > Manage content-related tickets and disruptions with internal and external partners.
• > Monitor content compliance and syndication performance for continuous improvement.
• > Stay current on ecommerce, digital shelf, and content trends.

Skills

CPG management

eCommerce landscape

Salsify

Syndigo

Brandbank

Vendor Central

DAM

PIM

Excel

PowerPoint

Project management

Stakeholder mgmt

Communication

Tools

Salsify

Syndigo

Brandbank

CXH

Label Insight

Vendor Central

DAM

PIM

Job description

Mars (New) seeks a Digital Syndication Analyst to bring the Mars Snacking portfolio online across major ecommerce retailers, ensuring accurate publishing, maintenance, and optimization of product content.

You will manage content across Salsify, Syndigo, Brandbank, and vendor portals, driving health metrics and collaborating with internal teams to improve processes for scalable ecommerce success.