Digital Syndication Analyst

Mars (New); Chicago (IL); On-site; USD 75,000 - 102,000; Full time

Job summary

Mars (New) seeks a Digital Syndication Analyst to bring the Mars Snacking portfolio online across major ecommerce retailers, ensuring accurate publishing, maintenance, and optimization of product content.

You will manage content across Salsify, Syndigo, Brandbank, and vendor portals, driving health metrics and collaborating with internal teams to improve processes for scalable ecommerce success.

Qualifications

• > Experience in managing CPG brand portfolios online.
• > Experience mapping data and creating channels.
• > Strong understanding of eCommerce landscape.
• > Benchmarking market best practices.
• > Understand core business metrics and online merchandising.
• > Experience with Salsify, Syndigo, Brandbank.
• > Experience with Amazon Vendor Central.
• > Experience with DAM and PIM systems (technical).
• > Comfortable in a fast-paced, ambiguous environment.
• > Excellent analytical and problem-solving skills.
• > Good communication to educate & report across metrics.
• > Advanced with Excel and PowerPoint.
• > Experience resolving technical problems and bugs.
• > Proven project management skills and stakeholder relations.
• > Experience building collaborative relationships with multiple stakeholders.

Responsibilities

• > Manage item setup, content, digital assets, and syndication across priority retailers using Salsify, Syndigo, NielsenIQ Brandbank, CXH, Label Insight, and retailer portals.
• > Serve as SME on retailer content requirements for Amazon, Walmart, Target, Kroger, Meijer, Walgreens, CVS and others.
• > Administer syndication, PIM, and DAM platforms; resolve issues and implement enhancements.
• > Maintain accurate product content, attributes, assets, and metadata across source systems and retailer sites.
• > Drive content health improvements using analytics and retailer reporting tools.
• > Own content compliance reporting and KPI tracking.
• > Identify and implement process improvements to increase efficiency and scalability.
• > Manage content-related tickets and disruptions with internal and external partners.
• > Monitor content compliance and syndication performance for continuous improvement.
• > Stay current on ecommerce, digital shelf, and content trends.

Skills

CPG management

eCommerce landscape

Salsify

Syndigo

Brandbank

Vendor Central

DAM

PIM

Excel

PowerPoint

Project management

Stakeholder mgmt

Communication

Tools

Salsify

Syndigo

Brandbank

CXH

Label Insight

Vendor Central

DAM

PIM

Job description

Job Description: The Digital Syndication Analyst plays a critical key role in bringing the iconic Mars Snacking portfolio to life online across ecommerce retailer websites. They will be responsible for ensuring product content is accurately published, maintained, and optimized. The associate will focus on managing syndication platforms, automating tasks and building workflows. The Digital Syndication Analyst will oversee publishing best-in-class content across retailers such as Walmart, Amazon, Target, Kroger, Meijer, Walgreens, CVS and many more.

What are we looking for?

• Experience in managing CPG brand portfolios of products online
• Experience mapping data and creating channels
• Have strong understanding of eCommerce landscape
• Ability to benchmark market best practices
• Understand core business metrics and how these can be influenced through online merchandising
• Experience with Salsify, Syndigo, and Brandbank
• Experience working within vendor platforms to manage product content (i.e., Amazon’s Vendor Central)
• Experience with DAM and PIM systems with a technical background
• Comfortable in a fast-paced, dynamic, and ambiguous environment
• Excellent analytical and problem-solving skills
• Good communication skills to educate & report across metrics
• Advanced with Microsoft Excel and PowerPoint
• Experience resolving technical problems and troubleshooting bugs
• Proven project management skills, attention to detail, and exceptional organizational skills.
• Experience with building collaborative relationships with multiple stakeholders

What will be your key responsibilities?

• Manage item setup, content, digital assets, and syndication across priority retailers using Salsify, Syndigo, NielsenIQ Brandbank, CXH, Label Insight, and retailer portals.
• Serve as the subject matter expert on retailer content requirements and best practices for Amazon, Walmart, Target, Kroger, Meijer, Walgreens, CVS, and other ecommerce partners.
• Administer syndication, PIM, and DAM platforms, partnering with internal teams and vendors to resolve issues and implement enhancements.
• Maintain accurate and complete product content, attributes, assets, and metadata across source systems and retailer sites.
• Drive Perfect Digital Store (PDS) and content health improvements using CommerceIQ Digital Shelf Analytics and retailer reporting tools.
• Own content compliance reporting and KPI tracking, ensuring adherence to internal standards and retailer requirements.
• Identify and implement process improvements that increase the efficiency, scalability, and accuracy of content operations.
• Manage content-related tickets and retailer content disruptions, ensuring timely resolution with internal and external partners.
• Monitor content compliance and syndication performance, identifying opportunities for continuous improvement.
• Stay current on ecommerce, digital shelf, and content syndication trends and best practices.

What can you expect from Mars?

Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus. #TBdigital The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment. The pay range listed is applicable to IL:USD 74,511.00 - USD 102,453.00

Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&Ms®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN'S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles - Quality, Responsibility, Mutuality, Efficiency and Freedom - inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.