Digital Syndication Analyst

Mars; Chicago (IL); On-site; USD 75,000 - 102,000; Full time

Job summary

Mars is seeking a Digital Syndication Analyst to drive online presence across leading retailers in the US. You will manage content, assets, and syndication for top retailers and ensure accuracy and optimization across platforms.

You will leverage Salsify, Syndigo, Brandbank, and other tools, collaborating with internal teams to resolve issues, improve processes, and deliver high-quality digital content at scale.

Qualifications

• Experience managing online CPG product portfolios.
• Ability to map data and create channels.
• Strong understanding of the eCommerce landscape and retailer content standards.
• Proficiency with content platforms and analytics tools.

Responsibilities

• Manage item setup, content, digital assets, and syndication across priority retailers using Salsify, Syndigo, NielsenIQ Brandbank, CXH, Label Insight, and retailer portals.
• Serve as the subject matter expert on retailer content requirements and best practices for Amazon, Walmart, Target, Kroger, Meijer, Walgreens, CVS, and other ecommerce partners.
• Administer syndication, PIM, and DAM platforms, partnering with internal teams and vendors to resolve issues and implement enhancements.
• Maintain accurate and complete product content, attributes, assets, and metadata across source systems and retailer sites.
• Drive Perfect Digital Store (PDS) and content health improvements using CommerceIQ Digital Shelf Analytics and retailer reporting tools.
• Own content compliance reporting and KPI tracking, ensuring adherence to internal standards and retailer requirements.
• Identify and implement process improvements that increase the efficiency, scalability, and accuracy of content operations.
• Manage content-related tickets and retailer content disruptions, ensuring timely resolution with internal and external partners.
• Monitor content compliance and syndication performance, identifying opportunities for continuous improvement.
• Stay current on ecommerce, digital shelf, and content syndication trends and best practices.
• Collaborate with stakeholders across departments.

Skills

CPG portfolios online

Data mapping

eCommerce landscape

Market benchmarking

Understanding metrics

Salsify

Syndigo

Brandbank

Vendor Central

DAM

PIM

Analytical skills

Problem solving

Communication skills

Excel

PowerPoint

Project management

Stakeholder management

Tools

Salsify

Syndigo

Brandbank

NielsenIQ Brandbank

DAM

PIM

Job description

Job Description:

The Digital Syndication Analyst plays a critical key role in bringing the iconic Mars Snacking portfolio to life online across ecommerce retailer websites. They will be responsible for ensuring product content is accurately published, maintained, and optimized. The associate will focus on managing syndication platforms, automating tasks and building workflows. The Digital Syndication Analyst will oversee publishing best-in‑class content across retailers such as Walmart, Amazon, Target, Kroger, Meijer, Walgreens, CVS and many more.

What are we looking for?

• Experience in managing CPG brand portfolios of products online
• Experience mapping data and creating channels
• Have strong understanding of eCommerce landscape
• Ability to benchmark market best practices
• Understand core business metrics and how these can be influenced through online merchandising
• Experience with Salsify, Syndigo, and Brandbank
• Experience working within vendor platforms to manage product content (i.e., Amazon’s Vendor Central)
• Experience with DAM and PIM systems with a technical background
• Comfortable in a fast‑paced, dynamic, and ambiguous environment
• Excellent analytical and problem‑solving skills
• Good communication skills to educate & report across metrics
• Advanced with Microsoft Excel and PowerPoint
• Experience resolving technical problems and troubleshooting bugs
• Proven project management skills, attention to detail, and exceptional organizational skills.
• Experience with building collaborative relationships with multiple stakeholders

What will be your key responsibilities?

• Manage item setup, content, digital assets, and syndication across priority retailers using Salsify, Syndigo, NielsenIQ Brandbank, CXH, Label Insight, and retailer portals.
• Serve as the subject matter expert on retailer content requirements and best practices for Amazon, Walmart, Target, Kroger, Meijer, Walgreens, CVS, and other ecommerce partners.
• Administer syndication, PIM, and DAM platforms, partnering with internal teams and vendors to resolve issues and implement enhancements.
• Maintain accurate and complete product content, attributes, assets, and metadata across source systems and retailer sites.
• Drive Perfect Digital Store (PDS) and content health improvements using CommerceIQ Digital Shelf Analytics and retailer reporting tools.
• Own content compliance reporting and KPI tracking, ensuring adherence to internal standards and retailer requirements.
• Identify and implement process improvements that increase the efficiency, scalability, and accuracy of content operations.
• Manage content‑related tickets and retailer content disruptions, ensuring timely resolution with internal and external partners.
• Monitor content compliance and syndication performance, identifying opportunities for continuous improvement.
• Stay current on ecommerce, digital shelf, and content syndication trends and best practices.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• A strong focus on learning and development support from day one, including access to our in‑house Mars University.
• An industry competitive salary and benefits package, including company bonus.

#TBdigital

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job‑related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range listed is applicable to IL:USD 74,511.00 - USD 102,453.00