Ecommerce Content & Merchandising Specialist

American Greetings; Westlake (OH); On-site; USD 60,000 - 75,000; Full time

Job summary

American Greetings in Westlake, OH, is seeking an on-site Ecommerce Merchandising Content Specialist to oversee product detail pages, optimize SEO copy, and support item setups for seasonal and everyday assortments.

You will collaborate with Product Management, Marketing, Creative Partners, Sales, and Operations to ensure brand standards and retailer requirements are met, with emphasis on Northeast Ohio and on-site work.

Qualifications

• 2+ years of experience in eCommerce or digital merchandising
• Experience with Vendor Central or Seller Central
• Experience with Amazon.com, Walmart.com and/or Target.com, or related eCommerce retailer
• Experience operating PIM systems (Salsify)
• Bachelor's Degree in Marketing/Business Management

Responsibilities

• Strategize and maintain PDP copy and image guide standards
• Write and optimize product descriptions, titles and bullet features with SEO-infused copy
• Develop and implement content strategy to optimize conversion
• Own full item setup process for seasonal launches
• Coordinate development of assets (photography & video requests) and provide art direction
• Conduct weekly PDP audits and implement corrections
• Support retailer needs and ensure retailer portal accuracy

Skills

SEO copywriting

Project management

Cross-functional collaboration

Analytical thinking

Excel

PowerPoint

Education

Bachelor's Degree in Marketing/Business Management

Tools

Salsify

Hellium10

Profitero

Tableau

Stackline

Job description

American Greetings in Westlake, OH, is seeking an on-site Ecommerce Merchandising Content Specialist to oversee product detail pages, optimize SEO copy, and support item setups for seasonal and everyday assortments.

You will collaborate with Product Management, Marketing, Creative Partners, Sales, and Operations to ensure brand standards and retailer requirements are met, with emphasis on Northeast Ohio and on-site work.