Merchandising Specialist eCommerce

American Greetings; Westlake (OH); On-site; USD 60,000 - 75,000; Full time

Job summary

American Greetings in Westlake, OH, is seeking an on-site Ecommerce Merchandising Content Specialist to oversee product detail pages, optimize SEO copy, and support item setups for seasonal and everyday assortments.

You will collaborate with Product Management, Marketing, Creative Partners, Sales, and Operations to ensure brand standards and retailer requirements are met, with emphasis on Northeast Ohio and on-site work.

Qualifications

• 2+ years of experience in eCommerce or digital merchandising
• Experience with Vendor Central or Seller Central
• Experience with Amazon.com, Walmart.com and/or Target.com, or related eCommerce retailer
• Experience operating PIM systems (Salsify)
• Bachelor's Degree in Marketing/Business Management

Responsibilities

• Strategize and maintain PDP copy and image guide standards
• Write and optimize product descriptions, titles and bullet features with SEO-infused copy
• Develop and implement content strategy to optimize conversion
• Own full item setup process for seasonal launches
• Coordinate development of assets (photography & video requests) and provide art direction
• Conduct weekly PDP audits and implement corrections
• Support retailer needs and ensure retailer portal accuracy

Skills

SEO copywriting

Project management

Cross-functional collaboration

Analytical thinking

Excel

PowerPoint

Education

Bachelor's Degree in Marketing/Business Management

Tools

Salsify

Hellium10

Profitero

Tableau

Stackline

Job description

Job Description

Because this position requires regular on-site work at our Creative Studios in Westlake, Ohio, we will focus on candidates who currently reside in Northeast Ohio. Remote work and relocation assistance are NOT available for this role.

The eCommerce Merchandising Content Specialist is responsible for creating, optimizing, and maintaining product content across eCommerce Retailer platforms to drive online visibility, engagement, and sales. This position oversees product detail page content, develops SEO-friendly product copy, manages item setup processes, and supports overall site merchandising strategies to ensure all content and assets meet brand standards and retailer requirements. This role collaborates cross-functionally with Product Management, Marketing, Creative Partners, Sales and Operations to ensure a seamless end-to-end go to market approach for seasonal and everyday assortments.

Essential Duties & Responsibilities

Product Detail Page Asset & Content Creation Strategy - 50%

Strategize, create and maintain copy and image style guide standards

• Write and optimized product descriptions, titles and bullet features with SEO-infused copy to improve organic visibility and rankings - work with Marketing team to understand keyword metrics - 30%
• Develop and implement best-in-class content strategy to best optimize conversion and enhance consumer experience - 20%

Item Set Up & Site Merchandising - 50%

Own and execute the full item set up process following a calendar of seasonal and everyday program launches on-time - 30%

• Work cross-functionally with Product Management to acquire product information - syndicate all item information over to retailer to ensure a seamless item set up
• Coordinate the development of assets such as product photography and video requests, including submitting work requests, providing product numbers and samples, and giving art direction

Conduct Site Audits and Execute Needed Changes - 10%

• Conduct weekly and seasonal PDP audits to identify discrepancies and implemented corrections
• Ensure an accurate source of truth is maintained

Support Retailer Needs - 10%

• Support Sales/Ops with retailer requests as they pertain to Merchandising
• Ensure Retailer portal system reflects accurate item detail information to support successful purchase ordering from the retailer

Experience Required

Required Length & Type of Experience:

• 2+ years of experience in eCommerce, digital merchandising or related field - experience in consumer goods preferred
• Experience with Vendor Central or Seller Central
• Experience with Amazon.com, Walmart.com and/or Target.com, or related eCommerce retailer, prefered
• Experience in operating PIM systems (Salsify)

Knowledge, Skills & Abilities

• Experiencing writing SEO-friendly copy for PDPs
• Strong attention to detail with excellent organization and project management skills
• Highly Collaborative - excellent written and oral communication and presentation skills across functional teams and external teams
• Understanding and application of e-comm marketing insights tools and keyword research tools (Hellium10)
• Comfortable with analytics tools and interpreting performance metrics (Profitero, Tableau, Stackline)
• Proficient in Excel, PowerPoint, etc.
• Track record as a fast learner; capable of problem-solving in a data-rich environment

Education Required

Bachelor's Degree in Marketing/Business Management

Please ensure all information submitted in your application is complete and accurate. Verification of candidate information may be conducted during the hiring process. Candidates who provide false, misleading, or materially inaccurate information, including residence or location information, may be disqualified from consideration.

Career Site Category

Corporate Jobs