Ecommerce Analytics Lead: Digital Shelf & Retail Media

General Mills, Inc.

Minneapolis (MN)

Hybrid

USD 111,000 - 185,000

Full time

9 days ago

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Job summary

General Mills, Inc. is seeking an Ecommerce Analytics Manager to lead data, reporting, and diagnostic capabilities for the Pet business. This role offers remote eligibility with preference for Minneapolis, MN or St.

Louis, MO offices, and requires building tools to connect business questions with data for actionable recommendations. You will partner with the Pet Digital Acceleration team and collaborate across Sales, Marketing, Data & Technology, and retailers to deliver reliable reporting and

Qualifications

5+ years of ecommerce analytics experience in a CPG or omnichannel retail setting.
Experience diagnosing performance using retailer, digital shelf, or media metrics.
Ability to connect multiple data sources and communicate clear business recommendations.
Strong stakeholder management and cross-functional project leadership.

Responsibilities

Partner with Pet Digital Acceleration to define vision, roadmap, and deliver tools.
Identify data sources, define KPIs, and work with Data & Technology for reliable reporting.
Build dashboards and scorecards across digital shelf, search, traffic, and content.
Develop diagnostic tools to explain changes in sales, share, and retailer execution.
Manage retailer media data ecosystem and coordinate with teams and vendors.
Translate results into business narratives for leadership and planning conversations.
Lead cross-functional projects with a bias for action and measurable outcomes.
Standardize reporting and test new tools as capability matures.