Ecommerce Analytics Leader: Digital Shelf & Retail Media

General Mills; United States; On-site; USD 110,000 - 140,000; Full time

Job summary

General Mills is seeking an Ecommerce Analytics Manager to lead data, reporting, and diagnostic capabilities for the Pet growth initiative. You will connect business questions with data and translate digital signals into actionable recommendations.

You will collaborate with the Pet Digital Acceleration team and cross-functional partners across Sales, Marketing, Shopper Marketing, Data & Technology, retailers, and vendors to define KPIs, build dashboards, scorecards, and measurement plans.

Qualifications

• Bachelor's degree in a related field.
• 5+ years in ecommerce analytics, digital shelf analytics, retail media measurement, or related area.
• Hands-on with ecommerce or retail media platforms (CommerceIQ, Pacvue, Profitero, Stackline, Flywheel or Alli).
• Experience using metrics to diagnose performance and guide actions.
• Familiarity with ecosystems like Amazon, Walmart, Chewy, PetSmart, Petco or Target.
• Experience building dashboards, scorecards, reporting, or data products with technical teams.
• Knowledge of conversion analysis, profitability optimization, online journeys, cohorts, churn, LTV, CAC.

Responsibilities

• Define the vision and roadmap with Pet Digital Acceleration to deliver essential analytics tools.
• Identify data sources, define KPIs, and work with Data & Technology to deliver reliable reporting.
• Build performance dashboards across digital shelf, search, site traffic, and promotions.
• Develop scorecards and diagnostic tools to explain changes in sales, traffic, and retailer execution.
• Translate results into clear business narratives for Sales and Marketing leadership.

Skills

Ecommerce analytics

Digital shelf analytics

Retail media measurement

Dashboard building

Stakeholder management

Project management

Data storytelling

Data integration

Education

Bachelor's degree

Tools

CommerceIQ

Pacvue

Profitero

Stackline

Flywheel

Alli Platform

Job description

General Mills is seeking an Ecommerce Analytics Manager to lead data, reporting, and diagnostic capabilities for the Pet growth initiative. You will connect business questions with data and translate digital signals into actionable recommendations.

You will collaborate with the Pet Digital Acceleration team and cross-functional partners across Sales, Marketing, Shopper Marketing, Data & Technology, retailers, and vendors to define KPIs, build dashboards, scorecards, and measurement plans.