Ecommerce & Retail Media Analytics Manager

General Mills, Inc; Minneapolis (MN); Remote; USD 111,000 - 185,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Time off programs

Job summary

General Mills, Inc. is seeking an Ecommerce Analytics Manager to lead data, reporting, and diagnostics for the Pet business. You will partner across Sales, Marketing, Shopper Marketing, Data & Technology, and retailers to translate digital signals into actionable recommendations.

The role is remote eligible with Minneapolis, MN or St. Louis, MO preferred. You will build dashboards, scorecards, and audience insights, aligning with the Pet Digital Acceleration team to optimize the digital shelf,

Qualifications

• Experience with syndicated data such as Nielsen, Circana, or Numerator.
• Experience with retail media data, clean-room measurement, audience analytics, attribution modeling, sales lift, or test-and-learn and A/B testing methodologies.
• Familiarity with marketing mix modeling and other approaches used to guide investment decisions.
• Experience partnering with media agencies and connecting media activation data with ecommerce, digital shelf, sales, and shopper insights.

Responsibilities

• Lead this work from roadmap through delivery for Ecommerce analytics in General Mills Pet.
• Partner with Pet Digital Acceleration to define vision and prioritize roadmap.
• Deliver reliable reporting and decision tools with Data & Technology teams.
• Develop scorecards and diagnostics explaining changes in sales, traffic, and retailer execution.

Skills

Data analysis

KPI definition

Data storytelling

Cross-functional collaboration

Project leadership

Retail media knowledge

Audience analytics

Tools

Nielsen data

Circana data

Numerator data

Retail media platforms

Job description

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.

About the Role

Ecommerce is an increasingly important growth engine for General Mills' Pet business. To support that growth, we're building the data, reporting, and diagnostic capabilities that help teams understand digital performance and act on it.

As the Ecommerce Analytics Manager, you'll lead this work from roadmap through delivery. You'll partner with the Pet Digital Acceleration team and work across Sales, Marketing, Shopper Marketing, Data & Technology, enterprise analytics, media agencies, retailers, and key vendors. Your role will be to connect business questions with the right data and turn complex digital signals into clear recommendations.

This role is remote eligible, with Minneapolis, MN or St. Louis, MO strongly preferred.

What You'll Do

• Partner with Pet Digital Acceleration leaders to define the vision, prioritize the roadmap, and deliver the tools the business needs most.
• Identify and evaluate data sources, clarify business questions, define KPIs and requirements, and work with Data & Technology teams to deliver reliable reporting and decision tools.
• Build a practical view of performance across digital shelf, retailer search, site traffic, consumer journeys, content, promotions, subscription, profitability, and retail media.
• Develop scorecards and diagnostic tools that explain changes in sales, share, traffic, conversion, content visibility, search performance, assortment, and retailer execution-and help teams determine what to do next.
• Assess how product content performs on retailer sites, how products appear in retailer search, and how brand or product information surfaces in emerging off-site search and generative experiences.
• Manage the retailer media data ecosystem with Shopper Marketing, including data validation, measurement readiness, retailer clean-room capabilities, and coordination across internal teams, agencies, and retailers.
• Create measurement plans and recommend improvements to audience strategy, retail media investment, and budget allocation across brands and retailers.
• Connect media activation with on-page and digital shelf performance to show how content, search, media, and retailer execution work together.
• Translate results into clear business narratives for Sales, Marketing, Pet leaders, and joint business planning conversations, including investment recommendations and future learning priorities.
• Build strong working relationships with Sales directors, Marketing partners, Shopper Insights, Customer Analytics, enterprise analytics teams, agencies, retailers, and vendors.
• Lead cross-functional projects with a bias for action, balancing quick wins with the longer-term roadmap.
• Standardize reporting, streamline processes, maximize vendor partnerships, and test new tools and methods as the capability matures.

Preferred Qualifications

• Experience working in the pet industry, including familiarity with its competitive landscape, retailers, and data sources.
• Experience in a consumer packaged goods company or with a pet, grocery, mass, specialty, or digital-first retailer.
• Experience with business performance analytics using syndicated data such as Nielsen, Circana, or Numerator.
• Experience with retail media data, clean-room measurement, audience analytics, attribution modeling, sales lift, or test-and-learn and A/B testing methodologies.
• Familiarity with marketing mix modeling and other approaches used to guide investment decisions.
• Experience partnering with media agencies and connecting media activation data with ecommerce, digital shelf, sales, and shopper insights.

Additional Considerations

• International relocation or international remote working arrangements (outside of the US) will not be considered.
• Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas.

SALARY RANGE

The salary range for this position is:

$110,800 - $184,800 Annual

At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.

Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

ELIGIBILITY

Applicants must meet a minimum 18-year age qualification.

EQUAL OPPORTUNITY EMPLOYER (EOE)

General Mills is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, marital or familial status, status regarding public assistance, or membership or activity in a local human rights commission.

REASONABLE ACCOMMODATION REQUEST

If you need to request an accommodation during the application or hiring process, please fill out our online accommodation request form by following this link: Accommodation Request.