East Market Retail Activation Lead (Hybrid)

Under Armour, Inc; Baltimore (MD); Hybrid; USD 75,000 - 100,000; Full time

Benefits offered by this job

UA Give Back Volunteer Days

Maternity and Parental Leave

Health & fitness benefits

Job summary

Under Armour, Inc. is seeking a Senior Retail Activation Leader to drive activation strategy and programs across the East Market from Baltimore.

You will partner with District Managers, Store Leaders and cross-functional teams to deliver activation-driven traffic, conversion, and sales, with a focus on youth athletes and community engagement. In this hybrid role, you’ll own local activation goals, collaborate with Team Sales partners, schools and clubs, and travel up to 30% to support events and

Qualifications

• 5+ years in retail, field activation and events.
• Deep understanding of store KPIs and activation impact.
• Proven ability to translate brand goals into measurable outcomes.
• Experience building partnerships with schools, clubs and teams.
• Entrepreneurial, agile and self-motivated.
• Strong business acumen, PM and communication skills.

Responsibilities

• Deliver activation-led sales in East Market with defined traffic and revenue targets.
• Drive athlete acquisition through Team VIP events and community activations.
• Lead activation strategy across the East market with field teams.
• Partner with Channel Growth, East Coast leadership to align priorities.
• Develop local opportunities to increase traffic and conversions.
• Scale grassroots activation toolkit across East Market stores.
• Set activation goals with field leadership and ensure accountability.
• Report activation performance to stakeholders.

Skills

Retail activation

Event planning

Community engagement

Stakeholder management

Strategic partnerships

Communication skills

Education

Bachelor's degree

Job description

Under Armour, Inc. is seeking a Senior Retail Activation Leader to drive activation strategy and programs across the East Market from Baltimore.

You will partner with District Managers, Store Leaders and cross-functional teams to deliver activation-driven traffic, conversion, and sales, with a focus on youth athletes and community engagement. In this hybrid role, you’ll own local activation goals, collaborate with Team Sales partners, schools and clubs, and travel up to 30% to support events and