E-Commerce UX & Site Operations Associate Manager

Ghirardelli Chocolate Company; Stratham (NH); On-site; USD 90,000 - 120,000; Full time

Job summary

Lindt USA seeks an E-Commerce UX & Site Operations Associate Manager to optimize the online customer experience for our high-growth D2C business. You will manage site content, coordinate product launches, and drive merchandising and testing across Lindtusa.com to boost conversion and revenue.

Working cross-functionally with ecommerce, marketing, design, and analytics teams, you will map customer journeys, implement improvements, and monitor performance.

Qualifications

• 3-5 years in ecommerce, digital marketing, website operations.
• Experience managing website content, product launches, and site operations.
• Proficiency with HTML and CSS.
• Working knowledge of SEO, SEM, and digital marketing best practices.
• Experience with analytics tools such as Google Analytics, Magento BI, Content Square.
• Experience with Google Tag Manager and website tagging.
• Experience with end-to-end testing and UAT across multiple environments.

Responsibilities

• Manage and optimize Lindtusa.com content, product, category, and homepage experiences.
• Coordinate product creation, merchandising, and launches across D2C and B2B channels.
• Map end-to-end customer journeys to identify friction and drive improvements.
• Monitor ecommerce performance, analyze data, and drive optimization for conversion.
• Collaborate with ecommerce, design, marketing, and analytics teams.

Skills

Ecommerce

Digital marketing

Website operations

HTML & CSS

SEO

Google Analytics

Google Tag Manager

A/B testing

Tools

Magento BI

ContentSquare

Job description

Who We Are

At Lindt, we are a global fast-growing consumer goods company, enchanting the world with premium chocolate. We are driven by our passion for excellence and go the extra mile ensuring that every Lindt experience is nothing short of exceptional. Our collective efforts are geared towards making a positive impact, not only in the world of premium chocolate but also in the lives of our employees, customers, and communities. Our company embraces a culture defined by the core values of Excellence, Innovation, Entrepreneurship, Responsibility, and Collaboration, fostering a dynamic and collaborative environment where these principles drive our success.

Position Purpose:

The E-Commerce UX & Site Operations Associate Manager is responsible for optimizing the online customer experience and supporting the operational execution of Lindt's high-growth U.S. Direct-to-Consumer eCommerce business. This role serves as a key contributor to website performance, user experience, and digital merchandising by managing site content, coordinating product launches and promotional activities, and driving continuous improvements across the eCommerce platform. Working cross-functionally the role identifies opportunities to enhance the customer journey through data-driven insights, user behavior analysis, testing, and site optimization. The Associate Manager helps ensure a seamless end-to-end customer experience while supporting business growth through effective site operations, conversion optimization, and execution of digital acquisition and retention initiatives. This role on onsite 3 days a week in Office (Stratham/Boston)

Essential Job Functions & Responsibilities:

• Website Content & Merchandising: Partner with the Associate Digital Campaign Manager and Senior Digital Marketing Specialist to manage and optimize content across Lindtusa.com, including product, category, promotional, and homepage experiences. Ensure content accuracy, brand consistency, and effective digital merchandising practices that support customer engagement and conversion.
• Customer Experience & Site Optimization: Evaluate and map end-to-end customer journeys across Lindtusa.com to identify friction points and opportunities to improve navigation, product discovery, conversion, and overall user experience. Partner with ecommerce, design, development, marketing, and analytics teams to prioritize, test, implement, and measure enhancements across desktop and mobile experiences.
• Product Setup & Launch Management: Lead the execution of product creation, merchandising, and launches across D2C and B2B ecommerce channels. Coordinate with product, marketing, design, and content teams to gather assets, maintain product information, and ensure timely and accurate launches.
• Site Performance & Analytics: Monitor and analyze ecommerce performance, customer behavior, merchandising effectiveness, campaign results, and site engagement metrics. Leverage data and insights to identify growth opportunities and recommend actions that improve conversion, revenue, and customer experience.
• SEO & Discoverability: Partner with the Senior Ecommerce Manager and external agencies, as applicable, to optimize on-site content and merchandising strategies that support organic traffic growth, search visibility, and revenue objectives.
• Customer & Market Insights: Develop a deep understanding of ecommerce customers, purchasing behaviors, seasonal trends, and competitive dynamics. Translate insights into recommendations that enhance customer experience and support business growth.
• Operational Excellence & Process Improvement : Identify opportunities to improve ecommerce processes, tools, workflows, and site functionality. Partner with cross-functional stakeholders to implement solutions that enhance operational efficiency and customer experience.
• Inventory & Fulfillment Coordination: Collaborate with inventory and fulfillment teams to support product availability, inventory planning, and fulfillment readiness for key product launches, seasonal programs, and promotional activities.
• Digital Marketing Support: Partner with Ecommerce and D2C teams to execute and optimize traffic-driving initiatives, promotional campaigns, and retention programs that increase brand awareness, customer engagement, and online revenue.

Qualifications & Requirements:

• 3-5 years of experience in ecommerce, digital marketing, website operations, or a related field; retail or direct-to-consumer (DTC) experience preferred.
• Experience managing website content, product launches, and ecommerce site operations.
• Proficiency with HTML and CSS.
• Working knowledge of SEO, SEM, and digital marketing best practices.
• Experience using ecommerce analytics tools such as Google Analytics, Magento BI, Content square, or similar platforms.
• Experience with Google Tag Manager and website tagging.
• Experience conducting end-to-end testing, user acceptance testing (UAT), and validating website enhancements across multiple enviro