E-Commerce UX & Site Operations Associate Manager

Lindt & Sprüngli (USA) Inc.; Stratham (NH); Hybrid; USD 74,000 - 97,000; Full time

Benefits offered by this job

Bonus potential

Long-term incentive

Job summary

Lindt & Sprüngli (USA) Inc. is seeking an E‑Commerce UX & Site Operations Associate Manager in Stratham, NH. The role optimizes the online customer experience, manages site content, and coordinates product launches for our high-growth U.S. D2C business.

You will drive conversion through data-driven insights, collaboration across ecommerce, marketing, design, analytics, and content teams, and ensure seamless end-to-end customer experience with a focus on site operations and promotions.

Qualifications

• 3-5 years of experience in ecommerce, digital marketing, website operations, or a related field.
• Proficiency with HTML and CSS; SEO/SEM basics.
• Experience with analytics tools and testing across multiple environments.
• Working knowledge of SEO, SEM, and digital marketing best practices.
• Experience using ecommerce analytics tools such as Google Analytics, Magento BI, Content Square, or similar platforms.
• Experience with Google Tag Manager and website tagging.
• Experience conducting end-to-end testing, UAT, and validating website enhancements.
• Experience analyzing customer behavior and identifying opportunities to improve site performance and UX.

Responsibilities

• Manage and optimize Lindtusa.com content, products, promotions, and homepage experiences.
• Map end-to-end customer journeys to reduce friction and improve conversion.
• Lead product setup, merchandising, and launches across D2C and B2B channels.
• Monitor ecommerce performance, analyze data, and drive site improvements.
• Collaborate with marketing, design, analytics, and development teams to prioritize changes.
• Customer & Market Insights: analyze trends to inform experience enhancements and growth.
• Operational Excellence & Process Improvement: streamline ecommerce processes and tools.
• Inventory & Fulfillment Coordination: support availability and readiness for launches and promotions.
• Digital Marketing Support: execute traffic-driving campaigns and retention programs.

Skills

Cross-functional collaboration

Data-driven optimization

Project management

Data analysis

Education

Bachelor’s degree in business administration or information technology

Tools

Google Analytics

Magento BI

ContentSquare

Google Tag Manager

Job description

Who We Are

At Lindt, we are a global fast-growing consumer goods company, enchanting the world with premium chocolate. We are driven by our passion for excellence and go the extra mile ensuring that every Lindt experience is nothing short of exceptional. Our collective efforts are geared towards making a positive impact, not only in the world of premium chocolate but also in the lives of our employees, customers, and communities. Our company embraces a culture defined by the core values of Excellence, Innovation, Entrepreneurship, Responsibility, and Collaboration, fostering a dynamic and collaborative environment where these principles drive our success.

Position Purpose

The E-Commerce UX & Site Operations Associate Manager is responsible for optimizing the online customer experience and supporting the operational execution of Lindt's high-growth U.S. Direct-to-Consumer eCommerce business. This role serves as a key contributor to website performance, user experience, and digital merchandising by managing site content, coordinating product launches and promotional activities, and driving continuous improvements across the eCommerce platform.

Working cross-functionally the role identifies opportunities to enhance the customer journey through data-driven insights, user behavior analysis, testing, and site optimization. The Associate Manager helps ensure a seamless end-to-end customer experience while supporting business growth through effective site operations, conversion optimization, and execution of digital acquisition and retention initiatives.

This role on onsite 3 days a week in Office (Stratham/Boston).

Essential Job Functions & Responsibilities

Website Content & Merchandising: Partner with the Associate Digital Campaign Manager and Senior Digital Marketing Specialist to manage and optimize content across Lindtusa.com, including product, category, promotional, and homepage experiences. Ensure content accuracy, brand consistency, and effective digital merchandising practices that support customer engagement and conversion.

Customer Experience & Site Optimization: Evaluate and map end-to-end customer journeys across Lindtusa.com to identify friction points and opportunities to improve navigation, product discovery, conversion, and overall user experience. Partner with ecommerce, design, development, marketing, and analytics teams to prioritize, test, implement, and measure enhancements across desktop and mobile experiences.

Product Setup & Launch Management: Lead the execution of product creation, merchandising, and launches across D2C and B2B ecommerce channels. Coordinate with product, marketing, design, and content teams to gather assets, maintain product information, and ensure timely and accurate launches.

Site Performance & Analytics: Monitor and analyze ecommerce performance, customer behavior, merchandising effectiveness, campaign results, and site engagement metrics. Leverage data and insights to identify growth opportunities and recommend actions that improve conversion, revenue, and customer experience.

SEO & Discoverability: Partner with the Senior Ecommerce Manager and external agencies, as applicable, to optimize on-site content and merchandising strategies that support organic traffic growth, search visibility, and revenue objectives.

Customer & Market Insights: Develop a deep understanding of ecommerce customers, purchasing behaviors, seasonal trends, and competitive dynamics. Translate insights into recommendations that enhance customer experience and support business growth.

Operational Excellence & Process Improvement: Identify opportunities to improve ecommerce processes, tools, workflows, and site functionality. Partner with cross-functional stakeholders to implement solutions that enhance operational efficiency and customer experience.

Inventory & Fulfillment Coordination: Collaborate with inventory and fulfillment teams to support product availability, inventory planning, and fulfillment readiness for key product launches, seasonal programs, and promotional activities.

Digital Marketing Support: Partner with Ecommerce and D2C teams to execute and optimize traffic-driving initiatives, promotional campaigns, and retention programs that increase brand awareness.

Qualifications & Requirements

Experience: 3-5 years of experience in ecommerce, digital marketing, website operations, or a related field; retail or direct-to-consumer (DTC) experience preferred. Experience managing website content, product launches, and ecommerce site operations. Proficiency with HTML and CSS. Working knowledge of SEO, SEM, and digital marketing best practices. Experience using ecommerce analytics tools such as Google Analytics, Magento BI, Content square, or similar platforms. Experience with Google Tag Manager and website tagging. Experience conducting end-to-end testing, user acceptance testing (UAT), and validating website enhancements across multiple environments. Experience analyzing customer behavior and identifying opportunities to improve site performance and user experience.

Skills & Knowledge: Strong organizational skills and attention to detail. Ability to manage multiple priorities in a fast-paced environment. Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations. Experience collaborating with cross-functional teams, including developers, marketers, designers, and business stakeholders. Strong project management and self-management skills. Proficiency with Microsoft Office, particularly Excel. Excellent written and verbal communication skills. Positive, collaborative mindset with a focus on continuous improvement.

Education: Bachelor’s degree in business administration or information technology preferred

Other Requirements: Up to 25% domestic travel

Total Rewards

Compensation Range: $74,000.00-97,000.00

Applicants for this position must be currently authorized to work in the United States on a full‑time basis. The company will not sponsor applicants for this position for work visas. Lindt USA’s salary range reflects market rates based on our size, revenue, and location. Starting pay is determined using a wide range of factors including, but not limited to, job‑related skills, knowledge, and experience as well as market conditions.

A bonus and/or long‑term incentive may be included as part of this compensation package.

Lindt & Sprüngli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law.

Applicants for this position must successfully pass a background screening and may be required to pass drug screenings as well.

Company Culture

Looking to grow your career in a dynamic, international setting? Join the Lindt & Sprüngli Group! Together, we thrive to achieve our bold ambitions, powered by our purpose and unique culture of community and mutual support – rooted in a proud tradition, yet always evolving to stay ahead and set new standards. Across our diverse local teams, we think globally and act locally – empowering people to grow, take ownership and shape a sustainable future together. We are a responsible “employer of choice” who provides an inspiring people experience. Together, we build trust, drive innovation, and grow – as individuals and as a business.

Lindt & Sprüngli has been enchanting the world with chocolate for over 180 years. The long‑established Swiss company with its roots in Zurich is a global leader in the premium chocolate category. Lindt & Sprüngli produces quality chocolates today at its 12 factories in Europe and the USA. Its products are sold by 41 subsidiaries and branch offices in around 620 of its own stores as well as via a network of around 100 distributors around the globe. With around 15,500 employees, the Lindt & Sprüngli Group reported sales of CHF 5.92billion in 2025. Our commitment to contributing to a sustainable tomorrow is a key element driving the company’s actions and ambitions. Since 2008, the Lindt & Sprüngli Farming Program has been our Responsible Sourcing Standard for cocoa.