Senior E-commerce Social Media Manager

Placements24; Willows (CA); Hybrid; USD 51,000 - 73,000; Full time

Benefits offered by this job

Hybrid work flexibility

Professional development

Impact on brand and growth

Competitive salary

Job summary

Placements24 is seeking a Senior E-commerce Social Media Manager to lead our social strategy from a Welkom, Free State base. You will craft and execute sophisticated strategies to boost brand presence, sales, and customer engagement across key platforms.

You will oversee content, paid campaigns, and a possible team, aligning with business goals. A strong track record in ecommerce social growth and data-driven decisions is essential.

Qualifications

• 5+ years in social media management for ecommerce/DTC
• Proven track record of driving measurable business results
• Strong analytics, reporting, and data-informed strategy
• Expertise with paid social platforms (Facebook/Instagram/TikTok)
• Excellent content creation and copywriting with portfolio
• Experience with social listening tools (Sprout Social, Brandwatch)
• Leadership/people-management skills
• Strong communication and presentation abilities
• Bachelor's degree in Marketing, Communications, or related field
• Experience managing large social budgets

Responsibilities

• Develop and implement advanced social media strategies to increase awareness, engagement, and conversions.
• Oversee creation, curation, and publication of high-quality content across platforms.
• Manage and optimize paid social advertising for maximum ROI.
• Lead, mentor, and develop a social media team (if applicable).
• Analyze performance data, identify trends, and recommend strategic improvements.
• Collaborate with marketing, sales, product, and customer service for cohesive campaigns.
• Monitor industry trends and platform updates; adjust strategies accordingly.
• Manage influencer relationships and partnerships.
• Ensure brand consistency across all social communications.
• Report performance metrics to senior leadership.

Skills

Social media management

Analytics & data-driven strategy

Content creation & copywriting

Paid social advertising

Leadership & mentoring

Education

Bachelor's degree in Marketing/Communications/Business Administration

Tools

Sprout Social

Brandwatch

Job description

About the Role

Our client, a prominent player in the e-commerce sector, is actively seeking a seasoned and strategic Senior E-commerce Social Media Manager to lead their social media efforts from their operational base in Welkom, Free State. This leadership role requires a visionary individual who can craft and execute sophisticated social media strategies that not only enhance brand presence but also directly contribute to sales growth and customer engagement within the competitive e-commerce landscape. You will be responsible for overseeing all social media activities, managing a team (potentially), and ensuring that all campaigns align with overarching business objectives. The ideal candidate possesses a deep understanding of social media platforms, analytics, content creation, and paid social advertising, coupled with a proven ability to drive measurable results in an e-commerce setting. This is an excellent opportunity for an experienced professional to make a significant impact and shape the future of our client's online brand.

Key Responsibilities

• Develop and implement advanced social media strategies to increase brand awareness, engagement, and conversions for our e-commerce platform.
• Oversee the creation, curation, and publication of high-quality, engaging content across all relevant social media channels.
• Manage and optimize paid social media advertising campaigns, ensuring efficient budget allocation and maximum ROI.
• Lead, mentor, and develop a team of social media specialists (if applicable), fostering a high-performance culture.
• Analyze social media performance data, identify key trends, and provide strategic recommendations for continuous improvement.
• Collaborate closely with marketing, sales, product development, and customer service teams to ensure cohesive brand messaging and integrated campaigns.
• Monitor industry trends, competitor activities, and platform updates, proactively adjusting strategies as needed.
• Manage influencer relationships and partnerships to expand reach and enhance brand credibility.
• Ensure brand consistency and adherence to brand guidelines across all social media communications.
• Report on social media performance, key metrics, and campaign outcomes to senior leadership.

Requirements

• Extensive experience (5+ years) in social media management, with a significant focus on e-commerce and direct-to-consumer (DTC) brands.
• Proven track record of developing and executing successful social media strategies that drive measurable business results.
• Deep expertise in social media analytics, reporting, and using data to inform strategy.
• Strong understanding of paid social media advertising platforms (e.g., Facebook Ads Manager, Instagram Ads, TikTok Ads).
• Excellent content creation and copywriting skills, with a strong portfolio showcasing creative campaigns.
• Experience with social media management and listening tools (e.g., SprutSocial, Brandwatch).
• Strong leadership and team management skills (if applicable).
• Excellent communication, presentation, and interpersonal skills.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Experience in managing large social media budgets effectively.

Benefits

• Competitive senior-level salary and potential bonus structure.
• Significant impact on a leading e-commerce brand's online presence.
• Opportunity to lead and shape social media strategy.
• Collaborative work environment in Welkom, Free State, with hybrid flexibility.
• Professional development and growth opportunities.
• Be part of a dynamic and results-driven team.
• Contribute to the strategic direction of a growing online business.