E-commerce and Digital Marketing Lead

Placements24; Riverton (UT); Remoto; USD 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Fully remote work arrangement

Competitive salary and bonuses

Leadership role with strategic impact

Career development opportunities

Descrizione del lavoro

Placements24 is seeking a visionary E-commerce and Digital Marketing Lead to spearhead our online presence and growth. This fully remote role requires leading a virtual team and driving revenue through innovative online solutions across e-commerce platforms and digital channels.

The ideal candidate will have 7+ years in e-commerce and digital marketing leadership, strong strategic thinking, and experience with Google Analytics and SEO/SEM.

Competenze

• Bachelor’s degree in Marketing, Business or related field required.
• Minimum 7 years in e-commerce and digital marketing leadership.
• Proven track record of driving online revenue and growth.

Mansioni

• Develop and execute comprehensive e-commerce strategies to drive sales.
• Lead all digital marketing efforts including SEO, SEM, social, content and email.
• Oversee management and optimization of the e-commerce site and marketplaces.
• Create social media strategies to build brand awareness and traffic.
• Analyze market trends and customer insights to identify growth opportunities.
• Manage digital marketing budget to maximize ROI.
• Lead and mentor a remote team of digital marketing professionals.
• Collaborate with stakeholders to align marketing with business goals.
• Report KPIs and provide strategic recommendations for improvement.

Conoscenze

E-commerce strategy

Digital marketing leadership

SEO/SEM proficiency

Remote team leadership

Formazione

Bachelor's degree in Marketing or related field

Master's degree a plus

Strumenti

Google Analytics

SEO tools

Social media management tools

Descrizione del lavoro

About the Role

Our client is seeking a visionary E-commerce and Digital Marketing Lead to spearhead their online presence and growth initiatives. This is a fully remote position, offering the ultimate flexibility to work from anywhere. The successful candidate will be responsible for developing and executing cutting-edge strategies across e-commerce platforms and all digital marketing channels, including social media, SEM, and content marketing. You will lead a team (virtually) and drive significant revenue growth through innovative online solutions. This role requires strong leadership, strategic thinking, and a deep understanding of the digital landscape.

Key Responsibilities

• Develop and implement comprehensive e-commerce strategies to drive sales, optimize user experience, and increase conversion rates.
• Lead and manage all digital marketing efforts, including SEO, SEM, social media marketing, content marketing, and email marketing.
• Oversee the management and optimization of the e-commerce website and associated online marketplaces.
• Develop and execute social media strategies to build brand awareness, engage the community, and drive traffic.
• Analyze market trends, customer insights, and competitor activities to identify growth opportunities.
• Manage the digital marketing budget effectively, ensuring optimal ROI on all campaigns.
• Lead and mentor a team of digital marketing and e-commerce professionals in a remote setting.
• Collaborate with internal stakeholders to ensure alignment between marketing initiatives and business objectives.
• Report on key performance indicators (KPIs) and provide strategic recommendations for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.
• Minimum of 7 years of experience in e-commerce and digital marketing leadership roles.
• Proven track record of successfully developing and executing high-impact digital marketing and e-commerce strategies.
• Extensive experience with e-commerce platforms, digital analytics tools (e.g., Google Analytics), SEO, SEM, and social media marketing.
• Demonstrated experience in leading and managing remote teams.
• Strong strategic thinking, analytical, and problem-solving skills.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in managing budgets and optimizing campaign performance for maximum ROI.
• A deep understanding of consumer behavior in the digital space.

Benefits

• Highly competitive salary and performance-based bonuses.
• Fully remote work arrangement, offering unparalleled flexibility.
• Opportunity to lead and shape the digital strategy of a prominent company.
• Significant impact on revenue growth and market presence.
• Professional development and opportunities for career advancement.
• Work from anywhere within South Africa in a dynamic and forward-thinking role.