E-commerce Social Media Campaign Manager

Placements24; Willows (CA); Remote; USD 21,000 - 28,000; Part time

Benefits offered by this job

Flexible remote work

Diverse campaigns

Impact on sales

Contractor rates

Job summary

Placements24 seeks an experienced E-commerce Social Media Campaign Manager for contract work supporting campaigns from Welkom, Free State. You will conceive and run targeted social ads, craft compelling content, and optimize bids and audiences to drive online sales and brand engagement.

You will manage budgets across Facebook, Instagram, TikTok and X, perform audience research, and report on key metrics. This role demands creativity, strong analytics, copywriting, and project management to meet

Qualifications

• Proven experience managing social media campaigns for e-commerce.
• Proficiency with social media advertising platforms (e.g., Facebook Ads Manager, TikTok Ads Manager).
• Strong understanding of campaign analytics and reporting tools.
• Excellent creative content development and copywriting skills.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

Responsibilities

• Develop and implement end-to-end social media campaigns for specific e-commerce promotions and product launches.
• Create engaging content, including visuals, videos, and ad copy, tailored to platform and campaign objectives.
• Manage campaign budgets effectively across platforms such as Facebook, Instagram, TikTok, and X.
• Conduct thorough audience research and implement precise targeting strategies for maximum campaign reach and conversion.
• Monitor campaign performance in real-time, analyze data, and make data-driven adjustments to optimize results.
• Collaborate with the wider marketing team to ensure campaign alignment with overall e-commerce strategy and brand guidelines.
• Track and report on key campaign metrics, including impressions, reach, engagement, click-through rates, and conversion rates.
• Stay up-to-date with the latest social media trends, campaign strategies, and advertising features.
• Provide insights and recommendations for future campaign improvements based on performance analysis.
• Ensure all campaign activities are executed professionally and meet the client's objectives in Welkom, Free State.

Skills

Social media ads

E-commerce marketing

Ad platforms

Analytics

Copywriting

Project management

Scheduling tools

Education

Bachelor's degree in Marketing or related field

Tools

Facebook Ads Manager

TikTok Ads Manager

Job description

About the Role

Our client is seeking a creative and analytical E-commerce Social Media Campaign Manager to join their team on a contract basis, supporting their operations in Welkom, Free State. This role is focused on conceptualizing, executing, and optimizing targeted social media campaigns designed to drive e-commerce sales and brand engagement. The successful candidate will possess a keen eye for detail, a strong understanding of social media advertising platforms, and the ability to craft compelling campaign narratives. This is a fantastic opportunity to contribute directly to the success of an online retail business and gain valuable experience in a dynamic environment.

Key Responsibilities

• Develop and implement end-to-end social media campaigns for specific e-commerce promotions and product launches.
• Create engaging content, including visuals, videos, and ad copy, tailored to platform and campaign objectives.
• Manage campaign budgets effectively across platforms such as Facebook, Instagram, TikTok, and X.
• Conduct thorough audience research and implement precise targeting strategies for maximum campaign reach and conversion.
• Monitor campaign performance in real-time, analyze data, and make data-driven adjustments to optimize results.
• Collaborate with the wider marketing team to ensure campaign alignment with overall e-commerce strategy and brand guidelines.
• Track and report on key campaign metrics, including impressions, reach, engagement, click-through rates, and conversion rates.
• Stay up-to-date with the latest social media trends, campaign strategies, and advertising features.
• Provide insights and recommendations for future campaign improvements based on performance analysis.
• Ensure all campaign activities are executed professionally and meet the client's objectives in Welkom, Free State.

Requirements

• Proven experience managing social media campaigns for e-commerce businesses.
• Demonstrated success in developing and executing high-performing social media ad campaigns.
• Proficiency with social media advertising platforms (e.g., Facebook Ads Manager, TikTok Ads Manager).
• Strong understanding of campaign analytics and reporting tools.
• Excellent creative content development and copywriting skills.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Strong organizational and project management skills.
• Familiarity with social media scheduling and management tools is a plus.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Ability to work remotely and effectively manage projects independently.

Benefits

• Competitive contractor rates.
• Flexible remote work arrangement.
• Opportunity to work on diverse and exciting e-commerce campaigns.
• Direct impact on sales performance and brand growth.
• Gain exposure to a wide range of social media marketing techniques.