E-Commerce SEO Specialist: Growth & Insights

Socket.dev; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health and wellness coverage

401(k) match

Paid time off

Eight paid holidays

Tuition reimbursement

Employee Assistance Program

Merchandise discounts

Job summary

Macy’s is seeking a hands-on Search Engine Optimization Category Specialist to join our in-house SEO team. You’ll partner with the Senior SEO Content Manager and work across merchandising and technology to drive organic growth and optimize the ecommerce search experience.

You’ll apply on-page and off-page SEO expertise, build cross-functional relationships, and manage complex workflows while communicating insights to non-SEO audiences. Join Macy’s and help shape our digital story.

Qualifications

• Proven ability to drive organic growth through strategic SEO planning and execution.
• Experience aligning SEO with merchandising to optimize user search experience.
• Strong data analysis to identify issues and opportunities for improvement.
• Ability to prepare clear, actionable SEO reports for stakeholders.
• Experience contributing to integrated marketing strategies across SEO, PR, SEM, Social, and Creative teams.
• Excellent verbal and written communication to explain complex SEO concepts to non-SEO audiences.
• Highly organized, with excellent project and time management for multiple projects.
• Deep understanding of ecommerce SEO strategies.

Responsibilities

• Drive organic growth through strategic planning and execution with the SEO Senior Manager.
• Develop a search experience informed by data and customer behavior with site merchants.
• Ensure SEO best practices are implemented in collaboration with site merchants.
• Analyze data with the SEO team and agency to identify issues and opportunities.
• Prepare and maintain insightful reports for internal teams and stakeholders.
• Contribute to cross-functional strategies involving SEO, PR, SEM, Social, and Creative teams.
• Communicate complex SEO concepts to non-SEO audiences.
• Foster an environment of acceptance and respectful collaboration with colleagues and communities.
• Perform additional duties as assigned.

Skills

Collaboration

SEO Implementation

Data Analysis

Reporting

Cross-Functional Strategy

Communication

Project Management

E-Commerce SEO

Analytical Tools

SEO Platforms

Data Proficiency

Tools

Adobe Analytics

Screaming Frog

Botify

SEOClarity

Google Search Console

Microsoft Excel

Job description

Macy’s is seeking a hands-on Search Engine Optimization Category Specialist to join our in-house SEO team. You’ll partner with the Senior SEO Content Manager and work across merchandising and technology to drive organic growth and optimize the ecommerce search experience.

You’ll apply on-page and off-page SEO expertise, build cross-functional relationships, and manage complex workflows while communicating insights to non-SEO audiences. Join Macy’s and help shape our digital story.