Specialist, Search Engine Optimization

Macy's; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid time off

Eight paid holidays

Learning & development

Job summary

Macy’s is seeking an SEO Category Specialist to drive organic growth across e-commerce platforms. You will partner with the Senior SEO Content Manager and site merchants to implement on- and off-page strategies, backed by data-driven insights.

The role requires cross-functional collaboration across merchandising, technology, and creative teams to elevate search performance. You’ll analyze performance metrics, develop strategic initiatives, and report findings to stakeholders.

Qualifications

• Experience driving organic growth through strategic planning and execution.

Responsibilities

• Collaborate with the SEO Senior Manager to drive organic growth.
• Partner with site merchants to develop a data-informed search experience.
• Ensure SEO best practices are implemented with site merchants.
• Analyze data with the SEO team to identify issues and opportunities.
• Prepare and maintain insightful reports for internal teams.
• Contribute to cross-functional strategies involving SEO, PR, SEM, Social, and Creative.
• Explain complex SEO concepts to non-SEO audiences.
• Foster inclusive relationships with colleagues and communities.
• Perform other duties as assigned.

Skills

Collaboration

SEO Implementation

Data Analysis

Reporting

Cross-Functional Strategy

Communication

Project Management

E-Commerce SEO Expertise

Analytical Tools

SEO Platforms

Job description

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Search Engine Optimization Category Specialist plays a hands-on, strategic role within the growing in-house SEO team. They partner with the Senior SEO Content Manager to drive organic growth by planning and executing strategic initiatives. The specialist collaborates closely with site merchandising and technology teams across multiple business units, providing SEO guidance for site changes. They bring expertise in both on-page and off-page SEO for e-commerce and demonstrate a strong track record of building cross-functional relationships and managing complex workflows.

What You Will Do

• Collaborate with the SEO Senior Manager to drive organic growth through strategic planning and execution.
• Partner with site merchants to develop a search experience informed by data and customer behavior.
• Ensure SEO best practices are implemented in collaboration with site merchants to create an optimal search experience for users.
• Work with the SEO team and agency to analyze data and identify issues and opportunities across the assigned business category.
• Prepare and maintain insightful reports for internal teams and key stakeholders.
• Contribute to cross-functional strategies and initiatives involving SEO, PR, SEM, Social, and Creative teams.
• Apply strong problem-solving skills and effectively communicate complex SEO concepts to non-SEO audiences.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

Collaboration: Skilled in working with leadership and cross-functional teams to drive organic growth through strategic planning and execution.

SEO Implementation: Proficient in ensuring consistent application of SEO best practices across merchandising to optimize user search experience.

Data Analysis: Strong ability to analyze SEO data and identify issues and opportunities for continuous improvement.

Reporting: Skilled in preparing clear and actionable SEO reports for internal teams and key stakeholders.

Cross-Functional Strategy: Experienced in contributing to integrated marketing strategies involving SEO, PR, SEM, Social, and Creative teams.

Communication: Ability to clearly explain complex SEO concepts to non-SEO audiences with strong verbal and written skills.

Project Management: Highly organized self-starter with excellent project and time management skills to manage multiple projects simultaneously.

E-Commerce SEO Expertise: Deep understanding of SEO specific to e-commerce platforms and strategies.

Analytical Tools: Experienced with SEO analytics tools such as Adobe Analytics.

SEO Platforms: Skilled in using SEO tools including Screaming Frog, Botify, SEOClarity, and Google Search Console.

Data Proficiency: Strong analytical skills with experience in Microsoft Excel or similar applications for data-driven decision making.

Who You Are

• This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.

This job description is not all-inclusive. Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment.