Site Merchandising Strategist - Digital Experience & Growth

Macy's; New York (NY); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Merchandise discounts

Performance incentives

Annual merit review

Employee Assistance Program

Tuition reimbursement

401(k) match

Paid time off

Job summary

Macy’s in New York seeks an Associate of Site Merchandising to own end-to-end digital merchandising strategy across our digital properties. You will shape how customers discover, browse, and shop, aligning with brand storytelling and business priorities.

You’ll partner with Merchandising, Marketing, and Creative teams to drive engagement, conversion, and revenue, leading content strategy and site experiences with a data-driven approach.

Qualifications

• Bachelor’s degree or equivalent work experience in a related field.
• 3–5 years of direct experience.
• Able to work a flexible schedule.

Responsibilities

• Develop and lead the site merchandising vision and strategy in your area of ownership, aligning with overall company goals.
• Translate category objectives into digital experiences that maximize customer engagement, conversion, and profitability.
• Partner with cross-functional stakeholders on assortment and content strategy, ensuring site storytelling reflects trends and brand priorities.
• Lead site event strategies, creating a seamless experience across marketing, digital content, navigation, linking, and product sequencing.
• Oversee the execution of category pages (PLPs), landing pages, and navigation for your category.
• Ensure taxonomy, filters and onsite search are optimized for intuitive product discovery and conversion.
• Partner with cross-functional stakeholders on Product Detail Page optimization, including attribution, images, size and fit information, reviews.
• Collaborate with Marketing and Creative to develop cohesive playbooks to bring brands and stories to life.
• Collaborate with Analytics to monitor performance KPIs (revenue, traffic, conversion, AOV) and identify opportunities for growth.

Skills

Collaboration

Presentation Skills

Cross-Functional Relationship Building

Innovation and Competitive Analysis

Data Analysis

Project Management

Product/Project Ownership

Creative and Strategic Thinking

Technical Proficiency

Education

Bachelor's degree or related field

Job description

Macy’s in New York seeks an Associate of Site Merchandising to own end-to-end digital merchandising strategy across our digital properties. You will shape how customers discover, browse, and shop, aligning with brand storytelling and business priorities.

You’ll partner with Merchandising, Marketing, and Creative teams to drive engagement, conversion, and revenue, leading content strategy and site experiences with a data-driven approach.