E-Commerce Sales Specialist

Laser Lens Tek LLC; Sarasota (FL); On-site; USD 45,000 - 68,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

Job summary

American Photonics is seeking an E-Commerce Sales Specialist to own the B2C/e-commerce sales execution across approved online channels from Sarasota, FL. You will manage listings, pricing, and content while tracking revenue, performance, and customer issues.

You’ll coordinate with IT, Shipping, Quality, and Sales to ensure smooth online operations. You will respond to online inquiries, manage the B2C order workflow, and drive improvements in marketplace performance while ensuring proper handoffs

Qualifications

• Experience managing B2C ecommerce channels.
• Proven ability to optimize product listings and pricing.
• Strong communication with cross-functional teams.

Responsibilities

• Own B2C/e-commerce execution across approved online channels.
• Maintain accurate online listings, pricing, images, and descriptions.
• Track online revenue, channel performance, and marketplace issues.
• Coordinate lead routing to CRM for B2B opportunities.
• Respond to online customer messages and order issues in a timely manner.
• Oversee B2C order workflow and coordinate shipping with Shipping/Receiving.
• Track B2C RMA intake and coordinate with Quality for conformance.
• Escalate issues to proper owners and ensure proper handoffs.

Skills

Online sales

E-commerce platforms

Shopify/Amazon/eBay

CRM coordination

Tools

CRM system

Job description

Position Summary

The E-Commerce Sales Specialist at American Photonics will own the B2C/e-commerce sales execution through approved online channels. This includes online listings, marketplace activity, online customer communication, B2C order workflow, B2C support/RMA tracking, e-commerce revenue reporting, and coordination with IT, Accounting, Shipping, Quality, and Sales when online activity creates operational or B2B implications.

Essential Responsibilities

E-Commerce Sales Execution

• Manage approved online sales channels, including Shopify, Amazon, eBay, and other approved marketplaces or storefronts
• Maintain accurate online listings, product content, pricing status, availability, images, descriptions, and customer-facing information within approved controls
• Track online revenue, channel performance, product performance, marketplace issues, customer issues, and workflow gaps
• Coordinate website/storefront lead flow so inquiries that become B2B/custom opportunities are routed to the proper sales owner in CRM
• B2C Customer Communication and Workflow
• Respond to B2C online customer messages, marketplace questions, order issues, and approved online support inquiries within the agreed cadence
• Own B2C order workflow visibility through approved channels while coordinating physical shipping with Shipping / Receiving
• Track B2C RMA intake, customer communication, and status; coordinate returned product intake with Shipping / Receiving and conformance issues with Quality
• Escalate customer, listing, pricing, refund, settlement, inventory, or compliance issues to the proper owner
• Coordination with Internal Owners
• Coordinate with IT for site access, redirects, forms, lead capture, marketplace connections, and approved system changes
• Coordinate with BlueRock Accounting on merchant settlements, platform fees, refunds, chargebacks, and reconciliation support
• Coordinate with CPDO or approved technical owner for product content, application language, material accuracy, and capability language
• Coordinate with Sales when e-commerce activity creates a qualified B2B or custom opportunity

Boundary Control

• Keep B2C/e-commerce execution separate from B2B RFQs, B2B account management, B2B post-sale, and defense opportunities unless formally handed off
• Do not change pricing, discounts, refund policy, return exceptions, technical claims, compliance statements, or marketplace terms outside approved authority
• Do not manage IT systems, accounting settlements, shipping execution, quality release, or B2B customer commitments

Role Boundaries

The E-Commerce Sales Specialist owns B2C/e-commerce execution, listings, online customer communication, marketplace workflow, B2C order visibility, B2C RMA tracking, and e-commerce reporting. The role does not own B2B RFQs, B2B account management, B2B closing, defense opportunities, pricing strategy, shipping execution, accounting settlements, IT permissions, product conformance, quality release, customer flowdown review, or compliance approvals. When an online customer becomes a B2B/custom opportunity, the lead is transferred to the correct sales owner in CRM.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Ability to Commute

• Sarasota, FL 34233 (Required)