E-Commerce Manager / Director — Food & Beverage
Job Description
Location: West Coast, USA (Seattle preferred)
Level: Manager or Director, depending on experience
Language Requirement: Fluent Mandarin and English
We're partnering with a global leader in the food and beverage industry that's expanding its presence in the US market! We're looking for an experienced E-Commerce Manager or Director to help build and scale its US online business.
This is an exciting opportunity for someone who thrives in a hands-on, high-ownership environment and wants to play a key role in growing an established international brand across Amazon, TikTok Shop, and other digital sales channels.
What You'll Do
- Own and grow Amazon US operations, including sales strategy, performance, and marketplace optimization.
- Lead both 3P operations and the future expansion into 1P, leveraging Seller Central and Vendor Central experience.
- Develop strategies to increase online revenue, improve profitability, and strengthen brand visibility.
- Drive TikTok Shop growth and explore additional e-commerce channels.
- Manage relationships with marketplace partners, agencies, and distributors.
- Execute digital marketing initiatives, promotional campaigns, and online brand-building strategies.
- Analyze consumer behavior, category trends, and sales performance to identify growth opportunities.
- Partner closely with US stakeholders and China-based leadership to align e-commerce strategy with broader business goals.
What They're Looking For
- Must be based on the West Coast, with Seattle preferred.
- Must be fluent in both Mandarin and English.
- Proven experience managing Amazon US marketplace operations, ideally across both Seller Central (3P) and Vendor Central (1P).
- Food & beverage or grocery e-commerce experience is required, preferably within a large, established company.
- Strong understanding of digital marketing, online promotions, and brand building.
- Experience growing marketplace sales, improving performance, and leveraging consumer insights.
- TikTok Shop experience is a strong plus.
- Excellent cross-functional communication skills, particularly when collaborating with international teams.
- A hands-on, adaptable, and entrepreneurial mindset with the ability to operate independently and build processes from the ground up.
Why This Role?
- Join a globally recognized food and beverage leader with a highly successful international product portfolio.
- Play an instrumental role in establishing and scaling the company's US e-commerce presence.
- Take ownership of high-impact initiatives across Amazon, TikTok Shop, and emerging sales channels.
- Collaborate directly with senior international leadership while helping shape the future of the US business.