Director of Ecommerce

Tatum by Randstad; New York (NY); Hybrid; USD 155.000 - 190.000; Vollzeit

Benefits dieser Stelle

Hybrid schedule

Zusammenfassung

Tatum by Randstad in New York seeks a Director of Ecommerce to craft and execute a full-funnel strategy across brand.com, marketplaces, and social platforms, with a data-driven ROI mindset to drive profitable growth.

You will own the P&L, oversee performance marketing, and bridge brand vision with operational execution, leading cross-functional teams in Creative, Sales, SCM and Finance; hybrid schedule.

Qualifikationen

• 7+ years in e-commerce with at least 3 years in a senior leadership role
• Demonstrated experience owning a multi-million dollar e-commerce P&L
• Technical fluency with attribution tools and e-commerce platforms
• Proven ability to translate data into growth strategies

Aufgaben

• Lead DTC and channel strategies across brand.com and marketplaces
• Own ROAS targets and optimize budgets for growth
• Partner with Creative, Sales, SCM and Finance to align goals
• Drive social commerce and emerging platform funnels
• Oversee 3PL integration and supply chain efficiency
• Execute A/B tests and optimize PDPs to boost conversions

Kenntnisse

Leadership

P&L Management

Technical fluency

Analytical rigor

Tools

Shopify

Amazon Seller Central

WMS/ERP integrations

Jobbeschreibung

A NY based beauty/cosmetics brand is seeking an experienced Director of Ecommerce to develop and execute their Ecommerce strategy across their .com, retail.com, marketplaces, and social platforms. This is a fun brand that is vertically integrated and has an exciting growth opportunity!

The Director will lead with an ROI and data-driven insights mindset. This position demands a results-oriented approach, with a proven track record of successfully developing and scaling digital commerce programs across all channels. This role will have the ability to make changes to the org structure and agency relationships as needed.

They will own the digital storefront and drive profitable growth across DTC and third-party marketplaces, and will manage the full P&L, orchestrate complex performance marketing strategies, and bridge the gap between high-level brand vision and granular operational execution.

Core Responsibilities:

• DTC & Channel Strategy: Balance and prioritize brand.com alongside key marketplaces like Amazon and retailer.com
• Resource Allocation: Define channel operation strategies and optimize budget allocation to maximize market share
• ROAS Management: Maintain high-performance ROAS targets through proactive strategy adjustments and attribution tool mastery
• Social Commerce: Design innovative funnels for TikTok Shop and other emerging platforms
• Targeting: Lead segmentation strategies specifically for Gen Z and interest-based consumer cohorts
• P&L Management & Operations: Manage full e-commerce P&L, tracking GMV, Revenue, YoY growth, and channel mix
• Unit Economics: Optimize Amazon fee structures and margin strategies; monitor CAC, LTV, and LTV:CAC ratios
• Efficiency Metrics: Track operational profitability via Contribution Margin, Inventory Turnover, and OOS rates
• Conversion Optimization: Execute rigorous A/B testing and optimize PDPs to improve conversion rates
• AOV Growth: Develop bundling and merchandising strategies to drive higher Average Order Value
• Joint Ventures: Execute collaborative campaigns with retailer partnership teams to amplify brand reach
• Cross-functional Synergy: Partner with Creative, Sales, SCM, and Finance to overcome resource constraints and align goals
• Supply Chain Integration: Select and manage 3PL partners to enhance delivery experiences and reduce return rates

Qualifications

• Proven Leadership: 7+ years of e-commerce experience with at least 3 years in a senior leadership role
• P&L Mastery: Demonstrated experience owning a multi-million dollar e-commerce P&L
• Technical Fluency: Deep understanding of attribution tools, WMS/ERP integrations, and e-commerce platforms (Shopify, Amazon Seller Central)
• Analytical Rigor: Ability to translate complex data sets into actionable growth strategies

Base salary could be $155-190k or more annually (depending on experience) plus bonus potential and benefits. Hybrid schedule.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.