E-Commerce Key Account Manager-Walmart, Inc.

Smucker Retail Foods, Inc.; Bentonville (AR); On-site; USD 95,000 - 150,000; Full time

Job summary

The J.M. Smucker Co. seeks an E-Commerce Key Account Manager to drive Walmart and Sam’s Club growth through data-driven account management, forecasting, and commercial execution.

You will partner with Sales, Strategy, Brand Marketing, and Analytics to align category growth opportunities with retailer objectives and company priorities. Based in Bentonville, AR, this in-person role involves weekly presence with travel as needed.

Qualifications

• Bachelor’s degree required with 5+ years in CPG, eCommerce, or related fields.
• Direct customer-facing or HQ account management experience preferred.
• Experience leading Joint Business Plans and managing trade investments.

Responsibilities

• Build and maintain relationships with key Walmart/Sam's Club decision-makers and cross-functional stakeholders.
• Lead eCommerce growth initiatives, digital shelf optimization, and online assortment management.
• Develop and execute customer-specific growth plans and annual objectives with cross-functional teams.
• Collaborate on Joint Business Planning and financial targets including budgets and profitability.
• Analyze performance data and deliver insights to drive sales and share gains.

Skills

Walmart experience

Analytical thinking

Negotiation skills

Cross-functional collaboration

Microsoft Excel

Education

Bachelor’s degree

Tools

Circana

Tableau

Profitero

NielsenIQ

Job description

Your Opportunity as the E-Commerce Key Account Manager-Walmart, Inc. The E-Commerce Key Account Manager supports strategic e-commerce initiatives across Walmart and Sam’s club through customer-facing account management, business analytics, forecasting, and commercial execution. This role serves as a trusted advisor, developing and executing customer business plans that align category growth opportunities, retailer objectives, and company business priorities. The position collaborates closely with Sales, Strategy Planning, Brand Marketing, Revenue Growth Management, Category Leadership, Finance, and Digital Commerce teams to achieve sales, profit, market share, and digital shelf objectives. The ideal candidate combines strong commercial acumen, Walmart experience, and analytical rigor to deliver data-driven insights, and innovative omnichannel solutions.

Location: JM Smucker Sales Office in Bentonville, Arkansas. Work Arrangements: In person presence Tuesdays/Wednesday every week. Additional travel as business needs arise.

In this role you will:

Strategic Customer Partnership

• Build and maintain strong relationships with key decision-makers, buyers, category managers, and cross-functional customer stakeholders.
• Develop and execute account-specific growth initiatives, promotional programs, and assortment strategies.
• Influence customer decisions through compelling, fact-based recommendations supported by category, shopper, and performance insights.
• Support the organization during business reviews, line reviews, strategic planning sessions, and executive meetings

Omnichannel & eCommerce Growth

• Serve as the subject matter expert on eCommerce, omnichannel retail trends, digital shelf execution, and customer-specific capabilities.
• Execute strategies that improve digital sales, search visibility, content quality, conversion, and online assortment.
• Ensure best-in-class digital shelf by supporting new/seasonal item launches, item management, ratings and reviews, and other e-commerce initiatives across Walmart.com and Sam’s club.
• Track online brand presence to ensure content compliance and digital shelf performance against established KPIs.
• Monitor marketplace trends and competitor activity to identify emerging opportunities and risks.
• Recommend and implement new eCommerce tools, processes, and growth initiatives.

Joint Business Planning & Financial Management

• Collaborate with Sales directors on Joint Business Planning (JBP) processes and develop customer-specific sales, profit, and growth plans.
• Partner with cross-functional teams to establish annual objectives, volume targets, trade investments, budgets, and profitability goals.
• Analyze business performance and identify actions to accelerate growth or mitigate risk.
• Deliver accurate sales forecasts and maintain strong financial accountability for the assigned business.

Cross-Functional Leadership

• Partner with Brand Marketing, Category Leadership, Revenue Growth Management, Finance, Supply Chain, Customer Service, and Analytics teams to achieve business objectives.
• Translate national strategies into customer-specific activation plans.
• Coordinate internal resources to support customer initiatives, innovation launches, assortment reviews, and promotional planning.
• Facilitate alignment among stakeholders and ensure effective execution against agreed-upon plans.
• Partner with internal marketing, content, and agency teams to resolve digital shelf issues.

Analytics & Insights

• Analyze and monitor key performance indicators including sales, traffic, conversion, availability, assortment, share, and promotional performance to identify growth opportunities and business risks.
• Support demand forecasting and replenishment planning for the eCommerce portfolio
• Develop and maintain weekly and monthly reporting dashboards tracking sales, growth, digital penetration, and item-level performance.
• Utilize syndicated data such as Circana, Scintilla, Madrid, and digital commerce metrics, to identify trends and opportunities.
• Develop insights-driven recommendations that improve sales performance, category growth, and profitability.
• Monitor key performance indicators and communicate results to both internal and external stakeholders.
• Support fact-based decision making through effective storytelling and business analysis.

What we are looking for:

Minimum Requirements:

• Bachelor’s Degree 5+ years of experience in Consumer Packaged Goods (CPG), Sales, eCommerce, Customer Development, or related commercial functions.
• Direct customer-facing or headquarters account management experience.
• Experience leading customer business planning and managing trade investments.
• Experience working with major retailers, preferably Walmart, Sam's Club, Target, or Amazon.
• Experience utilizing syndicated data, retailer reporting tools, and digital commerce analytics platforms.
• Strong strategic thinking and business planning capability.
• Excellent negotiation and customer relationship management skills.
• Advanced analytical and problem-solving abilities.
• Strong presentation, storytelling, and influencing skills.
• Proven ability to collaborate across cross-functional teams.
• Proficiency with Microsoft Office, particularly Excel and PowerPoint.
• Ability to travel as necessary to support customer meetings, business reviews, and company events.

Additional skills and experience that we think would make someone successful in this role:

• MBA or advanced business degree
• Experience with syndicated data platforms and business intelligence tools such as NielsenIQ, Circana (IRI), Profitero, Tableau, Spotfire, CAS, or similar systems; Scintilla and/or Madrid experience.

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs. Stay connected with us on LinkedIn®

We're an equal opportunity employer.

All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.

We’re a community of passionate, talented professionals dedicated to creating food people and pets love—while supporting the communities in which we work and live.

We value what makes each person unique, champion growth and development, and foster collaboration that fuels productivity and drives our shared success.

Learn more about our Thrive Together purpose

At Smucker, we're passionate about creating a workplace where you truly belong. With a culture rooted in our Basic Beliefs and a competitive Total Rewards program, we aim to support every employee by meeting their physical, emotional, and financial needs. Learn more about working at Smucker

Our culture is sustained and brought to life every day by the people of Smucker and our hiring process is designed to identify the right candidate for every position at our company. Learn more about our hiring process

The J. M. Smucker Co. (the “Company”) is an Equal Opportunity Employer.

No person will be discriminated against in hiring or in any other aspect of their employment on the basis of race, color, religion, sex (including pregnancy), age, national origin, ancestry, citizenship status, sexual orientation, gender identity or expression, transgender status, marital status, familial status, disability, genetic information, protected veteran/military status, or any other characteristic protected by applicable federal, state or local law.