E-Commerce Key Account Manager-Walmart, Inc.

The J.M. Smucker Co.; Bentonville (AR); On-site; USD 90,000 - 130,000; Full time

Job summary

The J.M. Smucker Co. in Bentonville, AR is seeking an E‑Commerce Key Account Manager-Walmart, Inc. to lead strategic account management for Walmart and Sam’s Club, driving category growth, digital shelf excellence, and cross‑functional collaboration.

You will build business plans, forecast demand, manage trade investments, and partner with Sales, Strategy Planning, Brand Marketing, and Analytics to deliver sales, profit, and market share while advancing omnichannel eCommerce.

Qualifications

• Bachelor’s Degree and 5+ years in CPG, Sales, eCommerce or related commercial function.
• Direct customer-facing or HQ account management experience.
• Experience leading customer business planning and managing trade investments.
• Experience with major retailers, preferably Walmart, Sam's Club, Target or Amazon.
• Experience using syndicated data and digital commerce analytics tools.
• Strong strategic thinking and business planning capability.
• Excellent negotiation and customer relationship management skills.
• Advanced analytical and problem-solving abilities.
• Strong presentation, storytelling, and influencing skills.
• Proven ability to collaborate across cross-functional teams.
• Proficiency with Microsoft Office, especially Excel and PowerPoint.
• Ability to travel as necessary.

Responsibilities

• Build and maintain relationships with key decision-makers and cross-functional stakeholders.
• Develop and execute account-specific growth initiatives, promotions, and assortment strategies.
• Influence decisions with data-based recommendations supported by insights.
• Support business reviews, line reviews, and executive meetings.
• Serve as eCommerce subject matter expert on omnichannel trends and digital shelf.
• Execute strategies to improve digital sales, search visibility, content quality, and online assortment.
• Track online brand presence and KPI performance against targets.
• Monitor marketplace trends to identify opportunities and risks.
• Collaborate with Sales, Strategy Planning, Brand Marketing, and Analytics to drive growth.
• Deliver accurate sales forecasts and manage financial accountability for the portfolio.

Skills

Strategic thinking

Negotiation

Communication

Analytical skills

Cross-functional collaboration

Education

Bachelor’s Degree

Tools

Circana

NielsenIQ

Profitero

Tableau

Spotfire

CAS

Madrid

Scintilla

Job description

Your Opportunity as the E-Commerce Key Account Manager-Walmart, Inc.

The E-Commerce Key Account Manager supports strategic e-commerce initiatives across Walmart and Sam’s club through customer-facing account management, business analytics, forecasting, and commercial execution. This role serves as a trusted advisor, developing and executing customer business plans that align category growth opportunities, retailer objectives, and company business priorities. The position collaborates closely with Sales, Strategy Planning, Brand Marketing, Revenue Growth Management, Category Leadership, Finance, and Digital Commerce teams to achieve sales, profit, market share, and digital shelf objectives.

Location: JM Smucker Sales Office in Bentonville, Arkansas

Work Arrangements: In person presence Tuesdays/Wednesday every week. Additional travel as business needs arise.

In This Role You Will

Strategic Customer Partnership

• Build and maintain strong relationships with key decision-makers, buyers, category managers, and cross‑functional customer stakeholders.
• Develop and execute account‑specific growth initiatives, promotional programs, and assortment strategies.
• Influence customer decisions through compelling, fact‑based recommendations supported by category, shopper, and performance insights.
• Support the organization during business reviews, line reviews, strategic planning sessions, and executive meetings

Omnichannel & eCommerce Growth

• Serve as the subject matter expert on eCommerce, omnichannel retail trends, digital shelf execution, and customer‑specific capabilities.
• Execute strategies that improve digital sales, search visibility, content quality, conversion, and online assortment.
• Ensure best‑in‑class digital shelf by supporting new/seasonal item launches, item management, ratings and reviews, and other e‑commerce initiatives across Walmart.com and Sam’s club.
• Track online brand presence to ensure content compliance and digital shelf performance against established KPIs.
• Monitor marketplace trends and competitor activity to identify emerging opportunities and risks.
• Recommend and implement new eCommerce tools, processes, and growth initiatives.

Joint Business Planning & Financial Management

• Collaborate with Sales directors on Joint Business Planning (JBP) processes and develop customer‑specific sales, profit, and growth plans.
• Partner with cross‑functional teams to establish annual objectives, volume targets, trade investments, budgets, and profitability goals.
• Analyze business performance and identify actions to accelerate growth or mitigate risk.
• Deliver accurate sales forecasts and maintain strong financial accountability for the assigned business.

Cross‑Functional Leadership

• Partner with Brand Marketing, Category Leadership, Revenue Growth Management, Finance, Supply Chain, Customer Service, and Analytics teams to achieve business objectives.
• Translate national strategies into customer‑specific activation plans.
• Coordinate internal resources to support customer initiatives, innovation launches, assortment reviews, and promotional planning.
• Facilitate alignment among stakeholders and ensure effective execution against agreed‑upon plans.
• Partner with internal marketing, content, and agency teams to resolve digital shelf issues.

Analytics & Insights

• Analyze and monitor key performance indicators including sales, traffic, conversion, availability, assortment, share, and promotional performance to identify growth opportunities and business risks.
• Support demand forecasting and replenishment planning for the eCommerce portfolio
• Develop and maintain weekly and monthly reporting dashboards tracking sales, growth, digital penetration, and item‑level performance.
• Utilize syndicated data such as Circana, Scintilla, Madrid, and digital commerce metrics, to identify trends and opportunities.
• Develop insights‑driven recommendations that improve sales performance, category growth, and profitability.
• Monitor key performance indicators and communicate results to both internal and external stakeholders.
• Support fact‑based decision making through effective storytelling and business analysis.

Minimum Requirements

What we are looking for:

• Bachelor’s Degree
• 5+ years of experience in Consumer Packaged Goods (CPG), Sales, eCommerce, Customer Development, or related commercial functions.
• Direct customer‑facing or headquarters account management experience.
• Experience leading customer business planning and managing trade investments.
• Experience working with major retailers, preferably Walmart, Sam's Club, Target, or Amazon.
• Experience utilizing syndicated data, retailer reporting tools, and digital commerce analytics platforms.
• Strong strategic thinking and business planning capability.
• Excellent negotiation and customer relationship management skills.
• Advanced analytical and problem‑solving abilities.
• Strong presentation, storytelling, and influencing skills.
• Proven ability to collaborate across cross‑functional teams.
• Proficiency with Microsoft Office, particularly Excel and PowerPoint.
• Ability to travel as necessary to support customer meetings, business reviews, and company events.

Additional skills and experience that we think would make someone successful in this role:

• MBA or advanced business degree
• Experience with syndicated data platforms and business intelligence tools such as NielsenIQ, Circana (IRI), Profitero, Tableau, Spotfire, CAS, or similar systems; Scintilla and/or Madrid experience.

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

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We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.