E-Commerce Key Account Manager-Walmart, Inc.

J.M. Smucker; Bentonville (AR); On-site; USD 90,000 - 150,000; Full time

Job summary

J.M. Smucker is seeking an E‑Commerce Key Account Manager for Walmart, Inc. to lead strategic initiatives, customer planning, and digital shelf optimization from the Bentonville office.

You will partner with Sales, Strategy, Brand Marketing and Finance to drive sales, profit and growth while aligning with retailer goals and company priorities. The role emphasizes data-driven storytelling, omnichannel execution and collaboration across internal teams.

Qualifications

• Bachelor’s degree required.
• 5+ years in CPG, sales, eCommerce or related functions.
• Direct customer-facing or HQ account management experience.
• Experience with major retailers (Walmart, Sam’s Club, Target or Amazon).
• Experience using syndicated data and digital commerce analytics tools.
• Strong strategic thinking and planning abilities.
• Excellent negotiation skills.

Responsibilities

• Build and maintain relationships with key decision-makers and cross-functional stakeholders.
• Develop and execute growth initiatives, promotions, and assortment strategies.
• Provide data-driven recommendations using category, shopper and performance insights.
• Support business reviews, line reviews, and executive meetings.
• Lead omnichannel and eCommerce growth, improve digital shelf, and online assortment.
• Monitor marketplace trends and competitive activity; identify opportunities and risks.
• Collaborate on Joint Business Planning and financial targets.

Skills

CPG/Sales/eCommerce exp

Direct client facing

Account management

Retail analytics tools

Trade investments experience

Strategic planning

Negotiation skills

Education

Bachelor’s Degree

Job description

Your Opportunity as the E-Commerce Key Account Manager-Walmart, Inc.

The E-Commerce Key Account Manager supports strategic e-commerce initiatives across Walmart and Sam's club through customer-facing account management, business analytics, forecasting, and commercial execution. This role serves as a trusted advisor, developing and executing customer business plans that align category growth opportunities, retailer objectives, and company business priorities. The position collaborates closely with Sales, Strategy Planning, Brand Marketing, Revenue Growth Management, Category Leadership, Finance, and Digital Commerce teams to achieve sales, profit, market share, and digital shelf objectives.

The ideal candidate combines strong commercial acumen, Walmart experience, and analytical rigor to deliver data-driven insights, and innovative omnichannel solutions.

Location: JM Smucker Sales Office in Bentonville, Arkansas

Work Arrangements: In person presence Tuesdays/Wednesday every week. Additional travel as business needs arise.

In this role you will:

Strategic Customer Partnership

• Build and maintain strong relationships with key decision-makers, buyers, category managers, and cross-functional customer stakeholders.
• Develop and execute account-specific growth initiatives, promotional programs, and assortment strategies.
• Influence customer decisions through compelling, fact-based recommendations supported by category, shopper, and performance insights.
• Support the organization during business reviews, line reviews, strategic planning sessions, and executive meetings

Omnichannel & eCommerce Growth

• Serve as the subject matter expert on eCommerce, omnichannel retail trends, digital shelf execution, and customer-specific capabilities.
• Execute strategies that improve digital sales, search visibility, content quality, conversion, and online assortment.
• Ensure best-in-class digital shelf by supporting new/seasonal item launches, item management, ratings and reviews, and other e-commerce initiatives across Walmart.com and Sam's club.
• Track online brand presence to ensure content compliance and digital shelf performance against established KPIs.
• Monitor marketplace trends and competitor activity to identify emerging opportunities and risks.
• Recommend and implement new eCommerce tools, processes, and growth initiatives.

Joint Business Planning & Financial Management

• Collaborate with Sales directors on Joint Business Planning (JBP) processes and develop customer-specific sales, profit, and growth plans.
• Partner with cross-functional teams to establish annual objectives, volume targets, trade investments, budgets, and profitability goals.
• Analyze business performance and identify actions to accelerate growth or mitigate risk.
• Deliver accurate sales forecasts and maintain strong financial accountability for the assigned business.

Cross-Functional Leadership

• Partner with Brand Marketing, Category Leadership, Revenue Growth Management, Finance, Supply Chain, Customer Service, and Analytics teams to achieve business objectives.
• Translate national strategies into customer-specific activation plans.
• Coordinate internal resources to support customer initiatives, innovation launches, assortment reviews, and promotional planning.
• Facilitate alignment among stakeholders and ensure effective execution against agreed-upon plans.
• Partner with internal marketing, content, and agency teams to resolve digital shelf issues.

Analytics & Insights

• Analyze and monitor key performance indicators including sales, traffic, conversion, availability, assortment, share, and promotional performance to identify growth opportunities and business risks.
• Support demand forecasting and replenishment planning for the eCommerce portfolio
• Develop and maintain weekly and monthly reporting dashboards tracking sales, growth, digital penetration, and item-level performance.
• Utilize syndicated data such as Circana, Scintilla, Madrid, and digital commerce metrics, to identify trends and opportunities.
• Develop insights-driven recommendations that improve sales performance, category growth, and profitability.
• Monitor key performance indicators and communicate results to both internal and external stakeholders.
• Support fact-based decision making through effective storytelling and business analysis.

What we are looking for:

Minimum Requirements:

• Bachelor's Degree
• 5+ years of experience in Consumer Packaged Goods (CPG), Sales, eCommerce, Customer Development, or related commercial functions.
• Direct customer-facing or headquarters account management experience.
• Experience leading customer business planning and managing trade investments.
• Experience working with major retailers, preferably Walmart, Sam's Club, Target, or Amazon.
• Experience utilizing syndicated data, retailer reporting tools, and digital commerce analytics platforms.
• Strong strategic thinking and business planning capability.
• Excellent negotiation and c