E-Commerce Growth & Engagement Lead

Safariland, LLC; Jacksonville (FL); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

401(k) with company match

Employer-paid life insurance and AD&D

Employer-paid disability

Wellness program

Tuition assistance

Employee assistance program

Work-life balance

Job summary

Safariland, LLC is seeking an E-Commerce Engagement Manager to lead onsite merchandising and cross-site strategies across our branded e-commerce platforms and Amazon storefronts.

Collaborate with Acquisition, Experience and Operations teams to optimize user journeys, personalization, loyalty programs, and promotions, while aligning with domestic, government and commercial sales channels.

Qualifications

• 5–8+ years of experience in e-commerce, onsite merchandising, or digital engagement.
• 2–4+ years of leadership, including team management and cross‑functional initiatives.
• Experience managing multi-site or multi-brand e-commerce environments, ideally within manufacturing or complex business‑unit structures.
• Strong expertise in onsite merchandising, including product placement, category navigation, promotions, and personalization strategies.
• Hands‑on experience with e-commerce platforms (Shopify, Magento/Adobe Commerce) and personalization or testing tools.

Responsibilities

• Develop and execute onsite merchandising strategies to maximize conversion rates and average order value across all branded e-commerce websites and Amazon storefronts.
• Oversee site-wide engagement initiatives like personalized recommendations, cross-site linking, content optimization, and loyalty features.
• Analyze user behavior data to identify opportunities for experience improvements and ensure strategies support multiple business units.
• Collaborate with Acquisition and Experience Manager to align onsite promotions with offsite marketing efforts (email, SMS, paid ads, influencers).
• Manage UX/UI Designer resources to enhance usability, accessibility, brand consistency, and engagement across platforms.
• Work with eCommerce Operations on system integrations, inventory visibility, fulfillment options, and returns/exchanges.
• Monitor KPIs and report insights to Directors and leads; provide data-driven recommendations.
• Stay abreast of e-commerce trends for multi-site and multi-channel environments.
• Ensure onsite engagement activities align with broader customer-service and Amazon goals.

Skills

Onsite merchandising

E-commerce analytics

Personalization strategies

Leadership

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/E-Commerce

MBA or advanced degree

Tools

Shopify

Magento/Adobe Commerce

A/B testing tools

Job description

Safariland, LLC is seeking an E-Commerce Engagement Manager to lead onsite merchandising and cross-site strategies across our branded e-commerce platforms and Amazon storefronts.

Collaborate with Acquisition, Experience and Operations teams to optimize user journeys, personalization, loyalty programs, and promotions, while aligning with domestic, government and commercial sales channels.