E-Commerce Engagement Manager

Safariland, LLC; Jacksonville (FL); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

401(k) with company match

Employer-paid life insurance and AD&D

Employer-paid disability

Wellness program

Tuition assistance

Employee assistance program

Work-life balance

Job summary

Safariland, LLC is seeking an E-Commerce Engagement Manager to lead onsite merchandising and cross-site strategies across our branded e-commerce platforms and Amazon storefronts.

Collaborate with Acquisition, Experience and Operations teams to optimize user journeys, personalization, loyalty programs, and promotions, while aligning with domestic, government and commercial sales channels.

Qualifications

• 5–8+ years of experience in e-commerce, onsite merchandising, or digital engagement.
• 2–4+ years of leadership, including team management and cross‑functional initiatives.
• Experience managing multi-site or multi-brand e-commerce environments, ideally within manufacturing or complex business‑unit structures.
• Strong expertise in onsite merchandising, including product placement, category navigation, promotions, and personalization strategies.
• Hands‑on experience with e-commerce platforms (Shopify, Magento/Adobe Commerce) and personalization or testing tools.

Responsibilities

• Develop and execute onsite merchandising strategies to maximize conversion rates and average order value across all branded e-commerce websites and Amazon storefronts.
• Oversee site-wide engagement initiatives like personalized recommendations, cross-site linking, content optimization, and loyalty features.
• Analyze user behavior data to identify opportunities for experience improvements and ensure strategies support multiple business units.
• Collaborate with Acquisition and Experience Manager to align onsite promotions with offsite marketing efforts (email, SMS, paid ads, influencers).
• Manage UX/UI Designer resources to enhance usability, accessibility, brand consistency, and engagement across platforms.
• Work with eCommerce Operations on system integrations, inventory visibility, fulfillment options, and returns/exchanges.
• Monitor KPIs and report insights to Directors and leads; provide data-driven recommendations.
• Stay abreast of e-commerce trends for multi-site and multi-channel environments.
• Ensure onsite engagement activities align with broader customer-service and Amazon goals.

Skills

Onsite merchandising

E-commerce analytics

Personalization strategies

Leadership

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/E-Commerce

MBA or advanced degree

Tools

Shopify

Magento/Adobe Commerce

A/B testing tools

Job description

TOGETHER, WE SAVE LIVES

E-Commerce Engagement Manager

Position Overview

The E-Commerce Engagement Manager will lead onsite engagement strategies for the company's branded e-commerce platforms, including multiple websites across various product lines from our manufacturing business units. This role is critical in driving user retention, cross-site navigation, and sales optimization while mitigating risks of internal competition in promotions and advertising. The Engagement Manager will collaborate with cross-functional teams (e.g., Acquisition, Experience, and Operations) to enhance site merchandising, user journeys, and overall digital experience, ensuring alignment with domestic, government, commercial, and e-commerce sales channels.

Key Responsibilities

• Develop and execute onsite merchandising strategies, including product placement, category navigation, and promotional displays to maximize conversion rates and average order value across all branded e-commerce websites and Amazon storefronts.
• Oversee site-wide engagement initiatives, such as personalized recommendations, cross-site linking, content optimization, and loyalty features to foster user retention and reduce bounce rates.
• Analyze user behavior data to identify opportunities for experience improvements and ensure strategies support multiple business units.
• Collaborate with the Customer Acquisition and Experience Manager to align onsite promotions with offsite marketing efforts (email, SMS, paid ads, influencers).
• Manage UX/UI Designer resources to ensure design elements enhance usability, accessibility, brand consistency, and engagement across all platforms.
• Work closely with the eCommerce Operations Manager on system integrations, policy implementations, and process optimizations that impact onsite functionality (e.g., inventory visibility, fulfillment options, returns/exchanges).
• Monitor and report on key performance indicators (KPIs) such as session duration, pages per session, cart abandonment, cross-site traffic, and conversion rates; provide data-driven recommendations to the Director and functional leads.
• Stay abreast of industry trends in e-commerce engagement and merchandising for manufacturing sectors, incorporating best practices for multi-channel and multi-site sales environments.
• Ensure all onsite engagement activities align with broader customer-service and Amazon goals, creating a seamless experience from acquisition through post-purchase support.

Requirements

• Bachelor's degree in Marketing, Business, E-Commerce, or related field required.
• Advanced degree (MBA, Master's, Ph.D.) in Marketing, Business, E-Commerce, or related field preferred.
• 5–8+ years of experience in e-commerce, onsite merchandising, or digital engagement, with proven impact on conversion rate and average order value.
• 2–4+ years of leadership experience, including team management and driving cross‑functional initiatives in complex environments.
• Experience managing multi-site or multi-brand e-commerce environments, ideally within manufacturing or complex business‑unit structures.
• Strong expertise in onsite merchandising, including product placement, category navigation, promotions, and personalization strategies.
• Proficiency in e-commerce analytics with ability to translate data into actionable optimization strategies.
• Hands‑on experience with e-commerce platforms (e.g., Shopify, Magento/Adobe Commerce) and personalization or testing tools.
• Demonstrated success collaborating cross‑functionally to execute integrated strategies.

Why work at Safariland?

At Safariland our colleagues are some of the best and brightest in the industry and we are seeking new team members who exhibit diverse competencies that will drive The Safariland Group to even greater success while maintaining our culture of being a great place to work. We believe innovation drives winning performance and constantly challenge ourselves to be the very best in every aspect of our business. We cultivate a work culture driven by our four core values—integrity, curiosity, excellence, and empowerment—and we want associates to be involved in their work and communities so they can achieve their highest level of wellbeing. That is why Safariland offers a comprehensive suite of benefits to promote health and financial security for eligible employees and their families.

Eligible employees are offered

• Medical, dental & vision insurance
• 401(k) with company match
• Employer‑paid life insurance and AD&D
• Employer‑paid disability
• Wellness program
• Adoption assistance
• Tuition assistance
• Employee assistance program
• Work‑life balance
• Paid time off (PTO), sick leave and paid holidays throughout the calendar year (consistent with relevant state law and company policies)

The Safariland Group believes in the benefits of a diverse workforce and is committed to equal opportunity and affirmative actions. We pride ourselves on hiring and developing the best people, without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally recognized protected basis prohibited by applicable law.

For those applicants with disabilities, if you require reasonable accommodation in searching for a job opening or submitting an application, please contact us by calling 888-469-6455.

All employment decisions are solely based on the applicant's qualifications as they relate to the requirements of the position.