Growth-Focused E-Commerce Engagement Lead

Safariland, LLC; United States; On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical, dental & vision

401(k) with company match

Employer‑paid life insurance

Employer‑paid disability

Wellness program

Tuition assistance

Employee assistance program

Paid time off

Job summary

Safariland, LLC is seeking an E-Commerce Engagement Manager to drive onsite engagement across branded platforms, including multiple product lines and Amazon storefronts. You will lead merchandising, personalization, and loyalty initiatives to boost conversions and AOV while collaborating with cross-functional teams.

The role emphasizes UX/UI oversight, system integrations, and data-driven optimization across manufacturing-related e-commerce channels.

Qualifications

• Minimum 5–8+ years in e-commerce, onsite merchandising, or digital engagement.
• Proven impact on conversion rate and average order value across multi-site environments.
• Experience leading cross-functional teams in complex settings.

Responsibilities

• Develop and execute onsite merchandising strategies across branded sites and Amazon storefronts.
• Lead engagement initiatives: personalization, cross-site linking, and loyalty features.
• Analyze user behavior to drive experience improvements aligned with multiple business units.
• Collaborate with Acquisition and Experience teams to align promotions with offsite marketing.
• Manage UX/UI resources to ensure usability, accessibility, and brand consistency.
• Coordinate with eCommerce Operations on integrations and policy implementations.
• Monitor KPIs and provide data-driven recommendations to leadership.
• Stay current with e-commerce trends for manufacturing sectors and multi-site sales.

Skills

Onsite merchandising

E-commerce analytics

Cross-functional leadership

Personalization strategies

Data-driven optimization

Education

Bachelor’s in Marketing

MBA preferred

Tools

Shopify

Magento

Adobe Commerce

A/B testing tools

Job description

Safariland, LLC is seeking an E-Commerce Engagement Manager to drive onsite engagement across branded platforms, including multiple product lines and Amazon storefronts. You will lead merchandising, personalization, and loyalty initiatives to boost conversions and AOV while collaborating with cross-functional teams.

The role emphasizes UX/UI oversight, system integrations, and data-driven optimization across manufacturing-related e-commerce channels.