E-Commerce Engagement Manager

Safariland, LLC; United States; On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical, dental & vision

401(k) with company match

Employer‑paid life insurance

Employer‑paid disability

Wellness program

Tuition assistance

Employee assistance program

Paid time off

Job summary

Safariland, LLC is seeking an E-Commerce Engagement Manager to drive onsite engagement across branded platforms, including multiple product lines and Amazon storefronts. You will lead merchandising, personalization, and loyalty initiatives to boost conversions and AOV while collaborating with cross-functional teams.

The role emphasizes UX/UI oversight, system integrations, and data-driven optimization across manufacturing-related e-commerce channels.

Qualifications

• Minimum 5–8+ years in e-commerce, onsite merchandising, or digital engagement.
• Proven impact on conversion rate and average order value across multi-site environments.
• Experience leading cross-functional teams in complex settings.

Responsibilities

• Develop and execute onsite merchandising strategies across branded sites and Amazon storefronts.
• Lead engagement initiatives: personalization, cross-site linking, and loyalty features.
• Analyze user behavior to drive experience improvements aligned with multiple business units.
• Collaborate with Acquisition and Experience teams to align promotions with offsite marketing.
• Manage UX/UI resources to ensure usability, accessibility, and brand consistency.
• Coordinate with eCommerce Operations on integrations and policy implementations.
• Monitor KPIs and provide data-driven recommendations to leadership.
• Stay current with e-commerce trends for manufacturing sectors and multi-site sales.

Skills

Onsite merchandising

E-commerce analytics

Cross-functional leadership

Personalization strategies

Data-driven optimization

Education

Bachelor’s in Marketing

MBA preferred

Tools

Shopify

Magento

Adobe Commerce

A/B testing tools

Job description

TOGETHER, WE SAVE LIVES

E-Commerce Engagement Manager

Position Overview

The E-Commerce Engagement Manager will lead onsite engagement strategies for the company's branded e-commerce platforms, including multiple websites across various product lines from our manufacturing business units. This role is critical in driving user retention, cross-site navigation, and sales optimization while mitigating risks of internal competition in promotions and advertising. The Engagement Manager will collaborate with cross-functional teams (e.g., Acquisition, Experience, and Operations) to enhance site merchandising, user journeys, and overall digital experience, ensuring alignment with domestic, government, commercial, and e-commerce sales channels.

Key Responsibilities

• Develop and execute onsite merchandising strategies, including product placement, category navigation, and promotional displays to maximize conversion rates and average order value across all branded e-commerce websites and Amazon storefronts.
• Oversee site-wide engagement initiatives, such as personalized recommendations, cross-site linking, content optimization, and loyalty features to foster user retention and reduce bounce rates.
• Analyze user behavior data to identify opportunities for experience improvements and ensure strategies support multiple business units.
• Collaborate with the Customer Acquisition and Experience Manager to align onsite promotions with offsite marketing efforts (email, SMS, paid ads, influencers).
• Manage UX/UI Designer resources to ensure design elements enhance usability, accessibility, brand consistency, and engagement across all platforms.
• Work closely with the eCommerce Operations Manager on system integrations, policy implementations, and process optimizations that impact onsite functionality (e.g., inventory visibility, fulfillment options, returns/exchanges).
• Monitor and report on key performance indicators (KPIs) such as session duration, pages per session, cart abandonment, cross-site traffic, and conversion rates; provide data-driven recommendations to the Director and functional leads.
• Stay abreast of industry trends in e-commerce engagement and merchandising for manufacturing sectors, incorporating best practices for multi-channel and multi-site sales environments.
• Ensure all onsite engagement activities align with broader customer-service and Amazon goals, creating a seamless experience from acquisition through post-purchase support.

Requirements

• Bachelor's degree in Marketing, Business, E-Commerce, or related field required.
• Advanced degree (MBA, Master's, Ph.D.) in Marketing, Business, E-Commerce, or related field preferred.
• 5–8+ years of experience in e-commerce, onsite merchandising, or digital engagement, with proven impact on conversion rate and average order value.
• 2–4+ years of leadership experience, including team management and driving cross‑functional initiatives in complex environments.
• Experience managing multi-site or multi-brand e-commerce environments, ideally within manufacturing or complex business‑unit structures.
• Strong expertise in onsite merchandising, including product placement, category navigation, promotions, and personalization strategies.
• Proficiency in e-commerce analytics with ability to translate data into actionable optimization strategies.
• Hands‑on experience with e-commerce platforms (e.g., Shopify, Magento/Adobe Commerce) and personalization or testing tools.
• Demonstrated success collaborating cross‑functionally to execute integrated strategies.

Why work at Safariland?

At Safariland our colleagues are some of the best and brightest in the industry and we are seeking new team members who exhibit diverse competencies that will drive The Safariland Group to even greater success while maintaining our culture of being a great place to work. We believe innovation drives winning performance and constantly challenge ourselves to be the very best in every aspect of our business. We cultivate a work culture driven by our four core values—integrity, curiosity, excellence, and empowerment—and we want associates to be involved in their work and communities so they can achieve their highest level of wellbeing. That is why Safariland offers a comprehensive suite of benefits to promote health and financial security for eligible employees and their families.

Eligible employees are offered

• Medical, dental & vision insurance
• 401(k) with company match
• Employer‑paid life insurance and AD&D
• Employer‑paid disability
• Wellness program
• Adoption assistance
• Tuition assistance
• Employee assistance program
• Work‑life balance
• Paid time off (PTO), sick leave and paid holidays throughout the calendar year (consistent with relevant state law and company policies)

The Safariland Group believes in the benefits of a diverse workforce and is committed to equal opportunity and affirmative actions. We pride ourselves on hiring and developing the best people, without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally recognized protected basis prohibited by applicable law.

For those applicants with disabilities, if you require reasonable accommodation in searching for a job opening or submitting an application, please contact us by calling 888-469-6455.

All employment decisions are solely based on the applicant's qualifications as they relate to the requirements of the position.