Director of Ecommerce

Fourth Floor; New York (NY); On-site; USD 130,000 - 165,000; Full time

Job summary

A high-end women's contemporary brand is seeking a Director of Ecommerce to oversee the full eCommerce channel, including revenue and P&L performance. You'll define and execute digital commerce strategies to drive growth, manage the Shopify platform, and lead an eCommerce team. Ideal candidates will have 7+ years of experience, with deep Shopify expertise and a strong understanding of eCommerce data infrastructure. This full-time position is based in New York, offering a competitive salary ranging from $130,000 to $165,000 annually.

Qualifications

• 7+ years of leadership experience in eCommerce, preferably in fashion or consumer brands.
• Hands-on expertise with Shopify and Shopify Plus.
• Proven ability to manage a digital P&L with commercial success.
• Strong understanding of eCommerce platforms and data infrastructure.

Responsibilities

• Own the eCommerce channel with accountability for revenue and margin.
• Define and execute digital commerce strategy for growth.
• Manage the Shopify platform and oversee integrations.
• Evaluate and implement emerging technologies.

Skills

Leadership experience

Ecommerce management

Shopify expertise

Data analysis

CRM strategy

Tools

Google Analytics

Shopify

Business Intelligence tools

Job description

Job Overview

Our client, a high-end women's contemporary brand, is seeking a Director of Ecommerce to join their team in New York.

Base Pay Range

$130,000.00/yr - $165,000.00/yr

Responsibilities

• Own the eCommerce channel end to end, with full accountability for revenue, margin, and overall P&L performance
• Define and execute the digital commerce strategy to drive sustainable growth, profitability, and customer lifetime value
• Establish forecasts and performance reporting across core KPIs including conversion, AOV, CAC, ROAS, traffic mix, and retention
• Lead the day-to-day and long-term management of the Shopify platform, including feature development, integrations, and site optimization
• Oversee the broader eCommerce technology ecosystem across CMS, CRM, ERP, ESP, analytics, payments, and third-party tools
• Ensure site stability, speed, security, and scalability by partnering with internal teams and external vendors
• Evaluate and implement emerging technologies, including AI-driven solutions, to enhance performance and user experience
• Direct user experience strategy across site architecture, navigation, search, and mobile to deliver a seamless shopping journey
• Drive CRM strategy, overseeing customer data, lifecycle marketing, and personalized engagement initiatives
• Partner with Operations, Logistics, and Customer Service to optimize fulfillment, shipping, returns, and post-purchase experience
• Manage marketplace and third-party platform integrations, improving operational efficiency and system connectivity
• Lead, mentor, and scale the eCommerce team while managing agency and vendor relationships
• Collaborate cross-functionally with Marketing, Creative, Merchandising, Operations, and Finance to align channel strategy with product launches and brand initiatives
• Represent eCommerce leadership in broader business planning, innovation, and growth conversations

Qualifications

• 7+ years of progressive leadership experience in eCommerce, preferably within fashion or consumer lifestyle brands
• Deep, hands‑on expertise with Shopify and Shopify Plus, including app ecosystems and complex integrations
• Proven ability to manage and grow a digital P&L with strong commercial results
• Strong technical understanding of eCommerce platforms, web development workflows, and data infrastructure
• Demonstrated success leading CRM, UX, and customer lifecycle initiatives
• Solid working knowledge of fulfillment, logistics, and eCommerce operations
• Highly analytical with proficiency in Google Analytics, BI tools, and advanced Excel
• Effective people leader with experience managing internal teams, agencies, and technology partners
• Experience with RLM or comparable ERP systems is a plus

Employment Details

Full time, in office.

Location: New York, NY.

Seniority Level: Director

Job Function: Marketing

Please submit your resume for consideration!