E‑Commerce Finance Strategy Lead

705 Lilly USA, LLC; South San Francisco (CA); On-site; USD 141,000 - 207,000; Full time

Job summary

LillyDirect Associate Director, E-Commerce Finance is a key finance business partner supporting LillyDirect's direct-to-consumer operations. This role owns financial planning, performance analysis, and decision support for e-commerce revenue streams and marketing analytics.

The ideal candidate bridges traditional pharmaceutical financial planning rigor with e-commerce and digital marketing fluency—translating metrics like CAC, LTV, and subscriber economics into forecasts.

Qualifications

• Bachelor’s degree in Finance, Accounting, Economics, Business, CS/Engineering, or Statistics.
• Minimum of 5 years in e-commerce / digital finance roles.
• Authorized to work in the United States on a full‑time basis.
• Lilly will not provide support for or sponsor work authorization or visas for this role.

Responsibilities

• Revenue forecast: Develop and own the revenue model, own the daily tracking of e-commerce revenue and monthly/quarterly forecast process.
• Marketing analysis: partner with Marketing to build and maintain CAC, Lifetime Value (LTV), payback period, and media efficiency models across paid search, retargeting, organic, and other acquisition channels; recommend budget allocation shifts based on channel performance.
• Partner with LillyDirect finance function for financial planning and reporting of cost-to-serve and marketing spend across the LillyDirect portfolio.
• Business Case Development: Develop financial business cases for new e-commerce features and/or or new channel partnerships
• Competitive Benchmarking Support: Collaborate with Competitive Intelligence to incorporate market developments into internal forecasting assumptions.
• Management Reporting: Prepare monthly performance packages and ad hoc analyses for senior finance and commercial leadership, translating complex e-commerce data into clear financial narratives.
• Process & Systems: Improve financial data infrastructure connecting e-commerce platforms, and financial systems to enable faster, more accurate reporting by partnering with BI&A and Finance teams.
• Cross-Functional Partnership: Serve as the primary finance point of contact for e-commerce product, marketing, and operations teams.

Skills

Financial modeling

Marketing analytics

Cross-functional partnership

Data-driven storytelling

Executive communication

Education

Bachelor's degree

Tools

Power BI

Tableau

Job description

LillyDirect Associate Director, E-Commerce Finance is a key finance business partner supporting LillyDirect's direct-to-consumer operations. This role owns financial planning, performance analysis, and decision support for e-commerce revenue streams and marketing analytics.

The ideal candidate bridges traditional pharmaceutical financial planning rigor with e-commerce and digital marketing fluency—translating metrics like CAC, LTV, and subscriber economics into forecasts.