Director, DTC & E-Commerce Growth

SUN PHARMA; Town of Mount Pleasant (NY); On-site; USD 202,000 - 247,000; Full time

Benefits offered by this job

Annual bonus

Medical, dental, and vision coverage

Life insurance

Disability insurance

401(k) savings plan

Flexible spending accounts

Employee assistance program

Job summary

Sun Pharma is seeking a Director of Direct-to-Consumer (DTC) to drive profitable growth across the company’s DTC and e-commerce channels. This role owns channel strategy, business performance, consumer acquisition and retention, and overall P&L accountability.

You will lead a high-performing team, collaborate cross-functionally with Finance, Marketing and IT, and translate data into action plans that elevate the digital customer experience, expand market share, and optimize revenue.

Qualifications

• 10+ years of leadership in DTC, e-commerce, marketing, or commercial management.
• Proven track record owning and managing a business or channel P&L.
• Experience leading, developing, and motivating high-performing teams.

Responsibilities

• Own the DTC and e-commerce channel P&Ls, including revenue, profitability, marketing investments, and operating expenses.
• Develop and execute annual and long-term growth strategies that deliver sales, profit, market share, and customer acquisition objectives.
• Lead forecasting, budgeting, and resource allocation in partnership with Finance and senior leadership.
• Drive sales growth through acquisition, conversion, retention, and customer lifetime value strategies.
• Oversee demand-generation initiatives across paid media, CRM, content, and performance marketing programs.
• Develop and manage promotional, pricing, merchandising, and assortment strategies to maximize revenue and profitability.
• Lead commercial planning for product launches, seasonal campaigns, bundles, subscriptions, and other growth initiatives.
• Establish and monitor key business performance metrics, translating data into action plans.
• Champion testing, experimentation, and continuous optimization across the consumer journey.
• Lead, coach, and develop a high-performing team.
• Serve as the primary business owner for DTC and e-commerce, aligning cross-functional teams around priorities.
• Manage external agencies, technology partners, and vendors to drive performance and ROI.
• Ensure a best-in-class customer experience across all digital touchpoints.
• Monitor market trends, competitive activity, and consumer behavior to identify growth opportunities.

Skills

Leadership experience

DTC & e-commerce

Marketing & performance marketing

P&L management

Analytics

CRM

Cross-functional leadership

Education

Bachelor's degree in Business/Marketing/E-Commerce

MBA preferred

Tools

CRM systems

Analytics platforms

Job description

Sun Pharma is seeking a Director of Direct-to-Consumer (DTC) to drive profitable growth across the company’s DTC and e-commerce channels. This role owns channel strategy, business performance, consumer acquisition and retention, and overall P&L accountability.

You will lead a high-performing team, collaborate cross-functionally with Finance, Marketing and IT, and translate data into action plans that elevate the digital customer experience, expand market share, and optimize revenue.