Ecomm Merchandising Manager

Trulieve; Pennsylvania; On-site; USD 90,000 - 130,000; Full time

Job summary

Trulieve is seeking a Manager, ECommerce Merchandising to lead the team responsible for PIM governance, promotions, and pricing accuracy across the website and mobile app in multiple markets.

You will manage a team of eCommerce Marketing Specialists and a Video Specialist, partner with Web Content, Creative, CRM, IT, and Retail Marketing, and drive launch-ready product, brand, and store openings with external vendors.

Qualifications

• Bachelor's degree in Marketing, eCommerce, Business, or a related field (or equivalent experience).
• Minimum 5 years of experience in eCommerce, digital merchandising, product information management, or promotional pricing, including 2+ years leading or supervising people.
• Demonstrated ability to coach, develop, and motivate a team, manage performance, and build a collaborative team culture.
• Working knowledge of eCommerce platforms and promotional pricing workflows; familiarity with Magento, AEM, and OPPS.
• Strong project and workflow management skills with the ability to prioritize across markets.

Responsibilities

• Own product information management (PIM) governance for the Trulieve website and mobile app, ensuring descriptions, imagery, attributes, and categorization are accurate and compliant.
• Direct promotional execution by ensuring offers, discounts, and rewards promotions are built, activated, and ended on schedule.
• Oversee pricing management and accuracy across states and stores; partner with Pricing, IT, Retail, and Marketing to resolve discrepancies quickly.
• Set audit standards and quality checks for product, price, and promo accuracy; track issues and report trends and risks.
• Prioritize video and animation support for product, promotional, and launch content in partnership with Creative and Content teams.
• Lead, coach, and develop a team of eCommerce Marketing Specialists, a Senior Specialist, and a Video Specialist.

Skills

Project management

Team leadership

Analytical skills

Effective communication

Organizational skills

Fast-paced environment

Education

Bachelor's degree in Marketing, eCommerce, Business, or related field

Tools

Adobe Commerce (Magento)

Adobe Experience Manager (AEM)

SAP Omni Channel Promotional Pricing Service (OPPS)

Job description

Join Trulieve – Where Passion Meets Purpose Grow More Than Cannabis. Grow Your Career.

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME and Statista's America's Best Companies 2026 list, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

If you have a passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way.

To learn more about Trulieve and our mission, please visit www.trulieve.com.

Job Title:

Manager, ECommerce Merchandising

Department:

Marketing

Reports To:

Senior Manager, Ecommerce Marketing CRO

Location:

Must Live in Pennsylvania, Ohio, Maryland, West Virginia, or Connecticut

Role Summary

The Manager, eComm Merchandising will be an integral part of the Trulieve eCommerce Marketing department, reporting to the [Manager Title]. This role will focus on leading the team that owns product information management (PIM), promotional execution, and pricing accuracy for the Trulieve website and mobile app across assigned markets. The Manager sets the standards for how product, price, and promotion data reaches customers, and leads, coaches, and develops a team of eCommerce Marketing Specialists and a Video Specialist.

Responsibilities

• Own product information management (PIM) governance for the Trulieve website and mobile app, ensuring product descriptions, imagery, attributes, and categorization are accurate, complete, and compliant before and after launch.
• Direct promotional execution by ensuring offers, discounts, and Trulieve Rewards promotions are built, activated, and ended on schedule in line with the marketing promo calendar and state-level requirements.
• Oversee pricing management and accuracy across states and stores, partnering with Pricing, IT, Retail, and Marketing to resolve discrepancies quickly and prevent repeat issues.
• Set audit standards and quality checkpoints for product, price, and promotional accuracy; track issues to resolution and report on accuracy trends and risks.
• Prioritize and direct video and animation support for product, promotional, and launch content in partnership with Creative and Content teams.
• Partner with Web Content, Creative, CRM, Merchandising, IT, and Retail Marketing to ensure new products, brand launches, and store openings are launch-ready on site and app, and manage day-to-day needs with external vendors.
• Lead, coach, and develop a team of eCommerce Marketing Specialists, a Senior Specialist, and a Video Specialist by setting clear expectations, providing regular feedback, and supporting career growth.
• Own the team's priorities, workload, and capacity; assign work by market and function, balance competing demands, and keep the team focused on the highest-impact work.
• Build a collaborative, accountable team culture where specialists share knowledge, cross-train across PIM, promotions, and pricing, and back each other up during launches, promotional peaks, and weekends.
• Manage the full people-leader cycle, including hiring and onboarding, goal setting, performance reviews, recognition, and addressing performance concerns.
• Establish repeatable workflows and documentation, including intake through Monday.com, approvals, and handoffs, so the team works consistently and requests are tracked rather than handled ad hoc.
• Represent the team to the Director and cross-functional leaders; communicate priorities, status, risks, and wins; and remove roadblocks for team members.

Qualifications

• Required: Bachelor's degree in Marketing, eCommerce, Business, or a related field (or equivalent experience).
• Required: Minimum 5 years of experience in eCommerce, digital merchandising, product information management, or promotional pricing, including 2+ years leading or supervising people.
• Required: Demonstrated ability to coach, develop, and motivate a team, manage performance, and build a collaborative team culture.
• Required: Working knowledge of eCommerce platforms and promotional pricing workflows; familiarity with Adobe Commerce (Magento), Adobe Experience Manager (AEM), and SAP Omni Channel Promotional Pricing Service (OPPS).
• Required: Strong project and workflow management skills, with the ability to prioritize across markets and manage multiple time-sensitive deadlines.
• Preferred: Experience in retail, CPG, healthcare, cannabis, or other highly regulated industries, including managing marketing compliance requirements.
• Preferred: Experience managing remote or multi-state teams and external vendors; familiarity with loyalty or rewards programs.
• Strong analytical skills, with the ability to use data to monitor accuracy and report trends to leadership.
• Detail-oriented with excellent problem-solving skills.
• Effective communication, collaboration, and organizational skills.
• Ability to work in a fast-paced and dynamic work environment.
• Flexibility of hours – some nights and weekends required.

Trulieve job description is not designed to contain all activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.