E‑Commerce Activation Lead: Channel Growth

L'Oreal USA, Inc; New York (NY); On-site; USD 98,000 - 140,000; Full time

Job summary

L'Oreal USA, Inc is seeking a Channel Development Lead (Activation) within the E-Commerce Channel Development team in Hudson Yards, NY to drive traffic and optimize the path-to-purchase across retailer platforms.

You will build retailer and third-party partnerships, lead digital merchandising, and coordinate emerging channels like Instacart, Shipt, and DoorDash, working with account teams and cross-functional partners.

Qualifications

• Bachelor's degree in Marketing, E-Commerce, Commercial Strategy, Data Analytics, or a related field.
• 5-8+ years of experience in e-commerce, digital marketing, channel development, or commercial strategy within FMCG/CPG.
• Experience working with retail partners, digital merchandising, e-commerce activations, or third-party platforms preferred.
• Comfort using e-commerce analytics and retailer tools.
• Ability to use business and shopper insights to develop practical recommendations and coordinate execution across teams.

Responsibilities

• Develop retailer and third-party partnerships to advance strategic collaborations and channel growth.
• Lead digital merchandising and shopper-experience initiatives with retailers and internal partners.
• Identify opportunities to support online traffic and improve the path to purchase across retailer sites.
• Develop e-assortment and bundling opportunities, including virtual bundles and basket-building experiences.
• Coordinate the operational components of emerging platforms such as TTS, Instacart, Shipt, and DoorDash.
• Manage TTS business activities, including assortment strategy, sales projections, and vendor coordination.
• Define and maintain the online Hero product approach with Sales and Trade Marketing.
• Partner with Medical and internal teams to address medical needs in retailer ecosystems.
• Surface shopper insights and escalate significant customer-service issues for follow-up.
• Coordinate omnichannel activation plans with Trade Marketing and Customer Marketing teams.
• Apply category and shopper insights and coordinate with Media teams for integrated activations.

Skills

E-commerce analytics

Retailer tools

Insights from shoppers

Education

Bachelor's degree in Marketing, E-Commerce, Commercial Strategy, Data Analytics, or related field

Tools

Retailer analytics tools

Job description

L'Oreal USA, Inc is seeking a Channel Development Lead (Activation) within the E-Commerce Channel Development team in Hudson Yards, NY to drive traffic and optimize the path-to-purchase across retailer platforms.

You will build retailer and third-party partnerships, lead digital merchandising, and coordinate emerging channels like Instacart, Shipt, and DoorDash, working with account teams and cross-functional partners.