AVP, E‑Commerce Growth & Channel Strategy

L'Oreal USA, Inc; New York (NY); Sur place; USD 160 000 - 210 000; Plein temps

Résumé du poste

L’Oréal Dermatological Beauty (LDB) seeks an AVP of E-Commerce Channel Development & Shelf Strategy to set strategic direction for the e-commerce channel and lead a team driving growth across Walmart, Target, Ulta, and other partners.

You will align divisional priorities with retailer plans, lead long-range planning, and collaborate with Sales, Marketing, Category Development, Medical, and CDMO/CDAO to remove obstacles and accelerate online growth.

Qualifications

• 10–15+ years of experience in e-commerce, digital merchandising, site analytics, or a related area within a CPG/FMCG environment.
• Experience analyzing retailer e-commerce performance, online market share, conversion, user journey mapping, UX, sentiment, and coordinating improvements is preferred.
• Comfortable with establishing new processes and creating a framework for prioritization.
• Proven track record of cross-functional partnership and has excellent communication.

Responsabilités

• Establish the E-commerce channel as a vehicle for growth and represent channel performance in leadership presentations.
• Lead the 3-Year Plan (3YP) and growth projections, translating goals into actionable workstreams.
• Bridge the gap between digital strategies and broader divisional needs through cross-functional influence.
• Lead deep-dive analyses (R.Com x Category) and 3P marketplace governance to protect brand equity.
• Develop and execute mitigation strategies across marketplaces (Amazon, Walmart) and identify opportunities in white-space.
• Define success metrics; oversee mass share, hero initiatives, and segmentation performance.
• Lead the roadmap for emerging platforms (Instacart, Shipt, DoorDash) and secure partnerships.
• Audit data gaps and drive the data roadmap to support test-and-learn methodologies.
• Identify long-term industry shifts and pivot strategy to maintain competitive advantage.

Connaissances

Strategic leadership

Cross-functional collaboration

Data-driven decisions

Omnichannel thinking

Influence and communication

Formation

Bachelor's degree in E-Commerce, Digital Marketing, Analytics, Business, or related field

Outils

Scintilla

Unify+

Description du poste

L’Oréal Dermatological Beauty (LDB) seeks an AVP of E-Commerce Channel Development & Shelf Strategy to set strategic direction for the e-commerce channel and lead a team driving growth across Walmart, Target, Ulta, and other partners.

You will align divisional priorities with retailer plans, lead long-range planning, and collaborate with Sales, Marketing, Category Development, Medical, and CDMO/CDAO to remove obstacles and accelerate online growth.