E-Commerce Activation & Channel Growth Lead

L'Oréal; New York (NY); On-site; USD 98,000 - 140,000; Full time

Job summary

L’Oréal Dermatological Beauty (LDB) is seeking a Channel Development Lead to drive traffic and improve the path to purchase across retailer e-commerce platforms. You will develop retailer and third-party partnerships, lead digital merchandising and shopper-experience initiatives, and coordinate emerging channel opportunities at Hudson Yards, NY.

Working with account teams and cross-functional partners, you will align retailer capabilities with LDB’s commercial priorities to support online growth

Qualifications

• Bachelor’s degree in Marketing, E-Commerce, Commercial Strategy, Data Analytics, or a related field.
• 5–8+ years of experience in e-commerce, digital marketing, channel development, or commercial strategy.
• Experience working with retail partners and third-party platforms is preferred.

Responsibilities

• Develop retailer site-merchandising strategies and partnerships.
• Lead digital merchandising and shopper-experience initiatives.
• Coordinate emerging channel opportunities with cross-functional teams.
• Drive traffic and optimize path-to-purchase on retailer e-commerce sites.

Skills

E-commerce analytics

Cross-functional collaboration

Digital merchandising

Education

Bachelor’s degree in Marketing or related field

Job description

L’Oréal Dermatological Beauty (LDB) is seeking a Channel Development Lead to drive traffic and improve the path to purchase across retailer e-commerce platforms. You will develop retailer and third-party partnerships, lead digital merchandising and shopper-experience initiatives, and coordinate emerging channel opportunities at Hudson Yards, NY.

Working with account teams and cross-functional partners, you will align retailer capabilities with LDB’s commercial priorities to support online growth