E‑Commerce Growth Lead: Channel Strategy & Shelf

L'Oréal; New York (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

L’Oréal Dermatological Beauty in Hudson Yards, NY, is seeking an AVP, E-Commerce Channel Development & Shelf Strategy to set the strategic direction for the e-commerce channel and lead growth with Walmart, Target and Ulta.

You will align divisional priorities to retailer plans, drive long-range planning, and partner across Sales, Commercial Strategy, Marketing, and Category Development to remove barriers and accelerate online performance.

Qualifications

• Bachelor’s degree in E-Commerce, Digital Marketing, Analytics, or related field.
• 10–15+ years in e-commerce within a CPG/FMCG environment.
• Experience analyzing retailer e-commerce performance, online market share, conversion, and shopper insights.
• Excellent cross-functional partnership and communication skills.

Responsibilities

• Establish the E-commerce channel as a growth vehicle and report performance to leadership.
• Lead the 3-Year Plan (3YP) and growth projections, translating goals into team workstreams.
• Bridge digital strategies with divisional needs across functions.
• Define metrics and oversee LDB mass share, Hero, and segmentation performance.

Skills

Strategic thinking

Cross-functional collaboration

Insights & analytics

Channel leadership

Omnichannel mindset

Influence & communication

Education

Bachelor’s degree in E-Commerce, Digital Marketing, Analytics, or related field

Tools

Scintilla

Unify+

Job description

L’Oréal Dermatological Beauty in Hudson Yards, NY, is seeking an AVP, E-Commerce Channel Development & Shelf Strategy to set the strategic direction for the e-commerce channel and lead growth with Walmart, Target and Ulta.

You will align divisional priorities to retailer plans, drive long-range planning, and partner across Sales, Commercial Strategy, Marketing, and Category Development to remove barriers and accelerate online performance.