E-Commerce Director - Retailer.com

Coty; Atlanta (GA); On-site; USD 180,000 - 260,000; Full time

Job summary

Coty in New York is seeking an experienced E‑Commerce Director U.S. Consumer to lead omnichannel growth across key retailers and pureplay accounts. You will own end‑to‑end GTM plans and partner with Sales, Trade Marketing, Brand and Media to build winning online strategies.

The role requires strong P&L ownership, advanced analytics, and the ability to influence cross‑functional teams. You will drive online sales, optimize digital shelf performance, and share e‑commerce best practices with local

Qualifications

• Deep knowledge of e‑commerce fundamentals and levers to drive online sales growth (traffic, conversion, AOV).
• Experience leading teams with a growth mindset.
• Highly commercial with experience owning P&L.
• Strong project management skills.
• Highly analytical with ability to influence with data.
• 5–10 years of e‑commerce experience.
• Bachelor’s degree.
• Desired behaviors: agility, collaboration, bias for action.

Responsibilities

• Lead a Commercial team to build and deliver innovative Omnichannel GTM plans that drive market‑leading e‑com retail sales growth and penetration.
• Partner with cross‑functional stakeholders across Sales, Trade Marketing, Brand and Media to build Omni‑Channel business plans.
• Own the end‑to‑end P&L for key Pureplay accounts such as ASOS, The Hut Group, Go Puff.
• Partner with internal Media teams and external Media agencies to optimize ROI of Retail Media budgets and optimize the ratio of paid versus organic sell‑out.
• Share e‑commerce best practices and recommendations with local Market and Global colleagues.
• Identify and deliver incremental consumption opportunities in partnership with key Sell‑In stakeholders.
• Partner with the Digital Content & Experience team to ensure best‑in‑class Customer Experience, enabled through optimization of Digital Shelf fundamentals.
• Partner with internal and external function agencies to understand KPIs and agencies used to measure e‑Commerce fundamentals (UGAM / Syndigo / Bazaar Voice / etc) and report.

Skills

E-commerce

Team leadership

P&L ownership

Project management

Data analytics

Experience 5–10y

Agility

Collaboration

Education

Bachelor’s degree

Job description

Overview

Full job description e-Commerce Director U.S Consumer, New York. COTY is looking for smart leaders who are fast and passionate. The U.S Market is truly Omnichannel, with 30% of Total Category Beauty sales expected to be transacted Online by 2026, and over 70% of shoppers already shopping via both Online and Offline channels. The Coty US Mass Division focuses on partnering with its Retail partners to deliver best‑in‑class Omni experiences for end‑consumers, across its full brand portfolio including CoverGirl, Sally Hansen, Nautica, David Beckham, Adidas, Vera Wang, Airspun.

Responsibilities

• Lead a Commercial team to build and deliver innovative Omnichannel GTM plans that drive market‑leading e‑com retail sales growth and penetration.
• Partner with cross‑functional stakeholders across Sales, Trade Marketing, Brand and Media to build Omni‑Channel business plans.
• Own the end‑to‑end P&L for key Pureplay accounts such as ASOS, The Hut Group, Go Puff.
• Partner with internal Media teams and external Media agencies to optimize the return on investment of Retail Media budgets and optimize the ratio of paid versus organic sell‑out.
• Share e‑commerce best practices and recommendations with local Market and Global colleagues.
• Identify and deliver incremental consumption opportunities in partnership with key Sell‑In stakeholders.
• Partner with the Digital Content & Experience team to ensure best‑in‑class Customer Experience, enabled through optimization of Digital Shelf fundamentals.
• Partner with internal and external function agencies to understand KPIs and agencies used to measure e‑Commerce fundamentals (UGAM / Syndigo / Bazaar Voice / etc) and report.

Qualifications

• Deep knowledge of e‑Commerce fundamentals and levers to drive Online Sales growth (Traffic, Conversion, AOV).
• Experience leading teams with a growth mindset.
• Highly commercial with experience owning P&L.
• Strong project management skills.
• Highly analytical with ability to influence with data.
• 5–10 years of E‑Commerce experience.
• Bachelor’s degree.
• Desired behaviors: agility, collaboration, bias for action.

Benefits

This unique role offers the genuine opportunity to make an impact in a diverse environment with a passionate team who enjoy having fun along the way.