E‑Commerce Activation & Growth Lead

Loreal; New York (NY); Vor Ort; USD 98.000 - 140.000; Vollzeit

Zusammenfassung

L’Oréal Dermatological Beauty (LDB) in Hudson Yards, NY, seeks a Channel Development Lead to drive traffic and enhance the path to purchase across retailer e-commerce platforms. You will build retailer and third‑party partnerships, lead digital merchandising and shopper-experience initiatives, and coordinate emerging channel opportunities.

Work with account teams and cross‑functional partners to support online growth, align with TTS/Instacart/Shipt/Doordash activations, and shape the online hero

Qualifikationen

• Bachelor’s degree or related field required.
• 5–8+ years in e-commerce, digital marketing, or channel development in FMCG/CPG.
• Experience with retail partners, digital merchandising, or third‑party platforms preferred.

Aufgaben

• Develop relationships with retailer site-merchandising teams and third-party partners to drive channel growth.
• Lead digital merchandising, shopper experience initiatives, and content proposals for retailers.
• Identify opportunities to increase online traffic and optimize path to purchase, including events and activations.
• Develop e‑assortment and bundling opportunities to support basket building.
• Coordinate emerging platforms (TTS, Instacart, Shipt, DoorDash) and manage related activities.
• Define and maintain online hero product strategy with Sales and Trade Marketing.
• Collaborate with Medical and other teams to address retailer needs.

Kenntnisse

E-commerce analytics

Retailer tools

Ausbildung

Bachelor’s degree in Marketing

Tools

Retailer tools

Jobbeschreibung

L’Oréal Dermatological Beauty (LDB) in Hudson Yards, NY, seeks a Channel Development Lead to drive traffic and enhance the path to purchase across retailer e-commerce platforms. You will build retailer and third‑party partnerships, lead digital merchandising and shopper-experience initiatives, and coordinate emerging channel opportunities.

Work with account teams and cross‑functional partners to support online growth, align with TTS/Instacart/Shipt/Doordash activations, and shape the online hero