DTC Team Lead

My Amazon Guy; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

remote work is seeking a Brand Director to lead DTC growth strategies across paid social, search, lifecycle marketing, and CRO. You will mentor Brand Strategists, guide cross‑channel programs, and align with client goals and budgets to drive performance.

With 3–5+ years in leadership and strong experience in ecommerce growth, you will collaborate with creative, media, and analytics teams to deliver integrated campaigns from strategy to execution.

Qualifications

• 3–5+ years of leadership experience managing cross-functional teams.
• Experience scaling profitable multi-channel DTC campaigns and e‑commerce growth.
• Deep expertise in brand strategy, digital marketing, paid social, search, email/SMS, and CRO.

Responsibilities

• Lead and mentor Brand Strategists and channel specialists to ensure executional excellence
• Own and evolve cross-channel DTC growth strategy to meet KPIs
• Partner with clients and cross-functional teams to align goals with growth plans
• Monitor metrics such as ROAS, CAC, LTV, and retention, and drive optimizations
• Guide budgets and roadmaps, balancing innovation with performance
• Collaborate with creative, media, and analytics teams to deliver integrated campaigns

Skills

Leadership

Brand strategy

Digital marketing

Paid social

Search

Email/SMS

CRO

Analytics

Budget management

Cross-functional teams

Tools

Shopify

Magento

WooCommerce

Web analytics

CRM systems

Job description

About the role

The company is a remote services provider focused on direct-to-consumer growth across multiple channels. This role owns the DTC growth strategy for client programs, guiding paid social, search, lifecycle marketing, and CRO, and aligning with Amazon marketplace efforts.

What you'll do

• Lead and mentor Brand Strategists and channel specialists to ensure executional excellence
• Own and evolve cross-channel DTC growth strategy to meet KPIs
• Partner with clients and cross-functional teams to align goals with growth plans
• Monitor metrics such as ROAS, CAC, LTV, and retention, and drive optimizations
• Guide budgets and roadmaps, balancing innovation with performance
• Collaborate with creative, media, and analytics teams to deliver integrated campaigns

What they're looking for

• Proven leadership as a Brand Director, DTC Team Lead, or Senior Brand Strategist
• Experience scaling profitable multi-channel DTC campaigns and e-commerce growth
• Deep expertise in brand strategy, digital marketing, paid social, search, email/SMS, and CRO
• Experience with Shopify, Magento, or WooCommerce and web analytics/CRM systems
• Strong financial acumen with budget management and ROI analysis
• 3-5+ years of leadership experience managing cross-functional teams

For applicants in Nigeria

• The listing states a remote role with a base in EST; Nigeria-based applicants may be eligible but confirm timezone and eligibility during interview.
• Work schedule is in Eastern Standard Time (EST), Monday through Friday; confirm applicable hours for Nigeria time alignment.
• Pay currency or salary range is not specified in the listing; confirm during interview.