Director, DTC & Performance Marketing

R2 Global; United States; On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Up to $200K package DOE

401K with company match

15 days PTO

Medical insurance

Vision insurance

Job summary

A leading consumer brand company in the United States is looking for a Director to lead their DTC marketing. The role involves owning P&L, driving growth strategies, and leading performance marketing initiatives. The ideal candidate has over 10 years in DTC/eCommerce, proven expertise in managing multi-million dollar P&Ls, and a strong ability to lead cross-functional teams while implementing data-driven strategies. This full-time position offers up to $200K depending on experience.

Qualifications

• 10+ years in DTC/eCommerce/performance marketing, with 5+ years in brand-side leadership.
• Proven ownership of multi-million-dollar DTC P&Ls.
• Strong strategic and data-driven skills.

Responsibilities

• Own DTC P&L, forecasting, and growth planning.
• Lead paid media across various channels.
• Build and manage a cross-functional DTC team.

Skills

DTC/eCommerce experience

Performance marketing

Cross-functional leadership

Analytical skills

Strategic thinking

Tools

Shopify

CRM

Analytics tools

Attribution platforms

Amazon media

Job description

Base pay range

$160,000.00/yr - $200,000.00/yr

We’re seeking a senior leader to own and scale our multi‑brand Direct‑to‑Consumer business. This role oversees the full DTC P&L, leads acquisition and retention strategy, manages performance marketing across all channels, and drives the long‑term digital roadmap. The ideal candidate has deep brand‑side DTC experience (CPG preferred), strong analytical and operational discipline, and a proven track record of scaling high‑growth ecommerce businesses.

Key Responsibilities

• Own DTC P&L, forecasting, margin optimization, and growth planning.
• Lead strategy across acquisition, retention, lifecycle/CRM, promotions, and site experience.
• Drive roadmap for tech stack evolution and customer experience improvements.

Performance Marketing

• Lead paid media across social, search, display, affiliate, influencer, CTV, and video.
• Oversee Amazon media strategy in partnership with the eCommerce team.
• Build measurement frameworks, testing programs, and ROI‑driven optimization.
• Develop integrated full‑funnel strategies aligned with brand goals.

Retention & CRM

• Build CRM, personalization, loyalty, and lifecycle programs to grow CLV.
• Partner cross‑functionally to reduce friction and improve onsite experience.
• Manage and develop a cross‑functional DTC team (performance, site ops, creative, analytics).
• Build strong internal capabilities and reduce reliance on agencies.
• Foster a culture of testing, accountability, and continuous improvement.

Cross‑Functional Collaboration

• Partner with Brand, Innovation, Sales, Finance, and Ops on shared growth priorities.
• Serve as the organization’s DTC expert and strategic advisor.

Requirements

• 10+ years in DTC/eCommerce/performance marketing; 5+ years brand‑side leadership (CPG preferred).
• Proven ownership of multi‑million‑dollar DTC P&Ls.
• Deep expertise in Shopify, CRM, analytics, attribution, and Amazon media.
• Strong cross‑functional leadership and executive communication.
• Strategic, data‑driven, and able to operate at both high‑level planning and execution.

Offer

• Up to $200K package DOE.
• 401K with company match.
• 15d PTO.

Medical insurance

Vision insurance

Seniority level

Director

Employment type

Full‑time

Job function

Marketing

Industries

Retail