Social Media Manager (DTC)

My Amazon Guy; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

remote work seeks a seasoned social media leader to drive DTC strategy, growth, and revenue across major platforms. You will guide a team, align social efforts with business goals, and ensure cohesive storytelling and community engagement.

You will oversee content planning and paid/organic initiatives, tracking KPIs and optimizing performance to maximize ROI in a fast-paced environment.

Qualifications

• 3+ years of leadership experience in social media management.
• Experience managing a DTC or fast-paced brand.
• Strong ability to mentor and lead a team.

Responsibilities

• Lead development and execution of DTC focused social strategies aligned with acquisition, retention, and revenue goals.
• Coach and manage the social media team to ensure high quality output.
• Oversee content planning, creation, scheduling, and publishing across platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn).
• Manage paid and organic social initiatives and track performance against KPIs like engagement, CTR, conversions, and ROAS.
• Ensure brand consistency, storytelling, and strong community engagement across channels.

Skills

Leadership

Strategic thinking

Communication

Mentoring

Tools

Instagram

Facebook

TikTok

YouTube

LinkedIn

Job description

About the role

The company operates in direct to consumer social media strategy and marketing. This role leads the social media team, aligns DTC social efforts with business goals, and drives growth, engagement, and revenue across multiple platforms.

What you'll do

• Lead development and execution of DTC focused social strategies aligned with acquisition, retention, and revenue goals.
• Coach and manage the social media team to ensure high quality output.
• Oversee content planning, creation, scheduling, and publishing across platforms such as Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging channels.
• Manage paid and organic social initiatives and track performance against KPIs like engagement, CTR, conversions, and ROAS.
• Ensure brand consistency, storytelling, and strong community engagement across all channels.
• Coordinate timely delivery of YouTube timestamps, WordPress content, and supporting assets.

What they're looking for

• 3+ years of leadership experience in social media management, ideally in a DTC brand, agency, or fast-paced setting.
• Expertise across Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms.
• Strong creative and strategic thinking with a proven track record of measurable growth.
• Experience mentoring and leading a team to achieve ambitious goals.
• Excellent communication, problem-solving, and organizational skills.
• Solid understanding of paid and organic social, analytics, testing, and performance optimization tied to business outcomes.

For applicants in Nigeria

• The listing states Remote as the location but does not specify timezone expectations or regional hiring limitations. The timezone requirement is not stated; confirm during interview.
• Pay currency or range is not provided in the listing; confirm during interview.
• Contract type is not specified; confirm whether permanent employee or contractor during interview.
• The listing does not state visa or work authorization notes for Nigeria; confirm eligibility during interview.