Creative Strategist

My Amazon Guy; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

My Amazon Guy is a fully remote operation specializing in digital marketing for direct-to-consumer brands. This role leads research, ideation, and optimization of creative assets across paid ads, email/SMS, landing pages, and UGC, ensuring alignment with CRO goals and brand strategy.

The candidate will conduct deep creative audits, develop full funnel strategies, draft briefs and storyboards, and guide teams to deliver outputs that improve campaign performance.

Qualifications

• Proven experience in Conversion Rate Optimization and creative strategy for digital marketing.
• Ability to analyze creative performance metrics and translate insights into improvements.
• Strong leadership and feedback skills to guide generalists.
• Demonstrated ability to drive creative decisions that boost campaign effectiveness.
• Experience coordinating with copywriters, designers, and editors to deliver on strategy.
• Comfort working with data driven testing frameworks and performance KPIs.

Responsibilities

• Conduct in-depth creative audits and analyze hooks, angles, CTAs, and messaging performance.
• Develop full funnel creative strategies and testing roadmaps aligned with customer journeys.
• Draft clear UGC briefs, scripts, shot lists, and storyboards for creators.
• Collaborate with designers, editors, media buyers, and editors to translate briefs into output.
• Guide creative generalists with direction, feedback, and approvals to ensure brand and performance alignment.
• Track performance across channels and document learnings for internal use.

Skills

CRO strategy

Creative leadership

Data-driven testing

Cross-functional collaboration

Tools

GA / Google Analytics

A/B testing platforms

Job description

About the role

The company is My Amazon Guy, a remote operation focused on digital marketing for direct-to-consumer brands. This role leads research, ideation, and optimization of creative assets across paid ads, email/SMS, landing pages, and UGC, ensuring alignment with CRO goals and brand strategy.

What you'll do

• Conduct in-depth creative audits and analyze hooks, angles, CTAs, and messaging performance


• Develop full funnel creative strategies and testing roadmaps aligned with customer journeys


• Draft clear UGC briefs, scripts, shot lists, and storyboards for creators


• Collaborate with designers, editors, media buyers, and editors to translate briefs into output


• Guide creative generalists with direction, feedback, and approvals to ensure brand and performance alignment


• Track performance across channels and document learnings for internal use

What they're looking for

• Proven experience in Conversion Rate Optimization and creative strategy for digital marketing


• Ability to analyze creative performance metrics and translate insights into improvements


• Strong leadership and feedback skills to guide generalists


• Demonstrated ability to drive creative decisions that boost campaign effectiveness


• Experience coordinating with copywriters, designers, and editors to deliver on strategy


• Comfort working with data driven testing frameworks and performance KPIs

For applicants in Nigeria

• The listing states the role is remote; it does not specify Nigeria-specific constraints beyond being remote


• Work schedule is in Eastern Standard Time (EST); confirm timezone expectations before interviewing


• The listing does not specify hiring model, currency, or visa/work-authorization notes