DTC Email Marketing Specialist

My Amazon Guy; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

My Amazon Guy is a DTS company focused on direct-to-consumer brands and customer lifecycle optimization. This role owns the email and SMS program strategy, execution, and optimization across multiple brands to drive revenue and retention.

You will manage Klaviyo and MailChimp campaigns, define cadence and segmentation, build automated flows, plan 6–12+ campaigns monthly, and collaborate with Brand Strategists, Creative, and Website teams to align campaigns with brand strategy.

Qualifications

• 1+ year of hands-on experience with email and SMS platforms (Klaviyo, MailChimp preferred).
• Proven ability to build lifecycle flows and campaigns that drive retention and revenue.
• Strong segmentation, A/B testing, and personalization skills.
• Copywriting and visual direction skills for email/SMS creatives.
• Familiarity with popup/list-building tools and campaign reporting.
• Highly organized with clear communication and ability to manage multiple brands.

Responsibilities

• Manage email and SMS marketing performance across Klaviyo and MailChimp for 3-4 DTC brands.
• Define cadence, segmentation, tone, and targets for owned channels per brand.
• Build and optimize automated flows, triggers, and segments for lifecycle and retention campaigns.
• Plan and execute 6-12+ campaigns per client per month, including A/B testing.
• Collaborate with Brand Strategists, Creative, and Website teams to align campaigns with brand strategy.
• Analyze performance, deliver reports with actionable insights, and optimize funnel metrics.

Skills

Email marketing

SMS marketing

Klaviyo

MailChimp

Lifecycle campaigns

A/B testing

Copywriting

Segmentation

Organization

Tools

Klaviyo

MailChimp

Job description

About the role

My Amazon Guy is a DTS company focused on direct-to-consumer brands and customer lifecycle optimization. This role owns the email and SMS program strategy, execution, and optimization across multiple brands to drive revenue and retention.

What you'll do

• Manage email and SMS marketing performance across Klaviyo and MailChimp for 3-4 DTC brands.
• Define cadence, segmentation, tone, and targets for owned channels per brand.
• Build and optimize automated flows, triggers, and segments for lifecycle and retention campaigns.
• Plan and execute 6-12+ campaigns per client per month, including A/B testing.
• Collaborate with Brand Strategists, Creative, and Website teams to align campaigns with brand strategy.
• Analyze performance, deliver reports with actionable insights, and optimize funnel metrics.

What they're looking for

• 1+ year of hands-on experience with email and SMS platforms (Klaviyo, MailChimp preferred).
• Proven ability to build lifecycle flows and campaigns that drive retention and revenue.
• Strong segmentation, A/B testing, and personalization skills.
• Copywriting and visual direction skills for email/SMS creatives.
• Familiarity with popup/list-building tools and campaign reporting.
• Highly organized with clear communication and ability to manage multiple brands.

For applicants in Nigeria

• The listing states Remote as the location but does not specify country restrictions beyond this. The timezone is stated as EST for work schedule; confirm compatibility before interviewing.
• Work arrangement appears to be permanent remote with standard EST hours; no explicit mention of contractor versus employee. Confirm during interview.
• Pay currency or range is not specified in the listing; confirm during interview.