DTC and Social Commerce Manager

Churchdwight; Ewing Township (NJ); Hybrid; USD 120,000 - 165,000; Full time

Job summary

Church & Dwight is seeking a Direct-to-Consumer (DTC) and Social Commerce Manager to drive growth across DTC and TikTok Shop. The role blends commercial leadership with creator partnerships, data-driven decision making, and cross-functional influence in a hybrid setup based in NJ/NYC.

The position requires strong P&L ownership, channel optimization, and a proven ability to scale social commerce initiatives into a scalable growth engine within an omni-channel ecosystem.

Responsibilities

• Own and grow DTC and TikTok Shop P&L, revenue, margin and demand creation.
• Scale TikTok Shop to a portfolio-level growth engine.
• Build and optimize affiliate and creator ecosystem; recruitment and retention.
• Define commission structures and performance frameworks for partners.
• Lead marketplace ops: listings, pricing, inventory, fulfillment, health.
• Collaborate with TikTok for growth programs and media support.
• Develop creator flywheel to drive always-on content and demand.
• Establish frameworks for creator performance and relationship mgmt.
• Drive multi-year DTC growth strategy aligned with brand priorities.
• Lead site merchandising, UX/UI optimization, and conversion improvement.
• Own digital planning: launches, cadence, promotions, bundling.
• Ensure best-in-class customer experience across full funnel.
• Partner with media and creative teams to align demand generation with commerce goals.
• Drive lower-funnel performance: conversion, AOV, retention across channels.
• Leverage creator content to power paid media and growth loops.
• Ensure rigorous measurement and attribution of campaigns.
• Own performance metrics: GMV, CAC, AOV, LTV across channels.
• Conduct analysis to identify growth levers and optimize campaigns.
• Translate insights into recommendations for product, marketing and merchandising.
• Build executive dashboards and reporting.
• Develop channel-specific assortments for TikTok Shop and DTC conversion.
• Lead SKU strategy, bundling, pricing, promotions.
• Align merchandising with creator content and seasonal trends.
• Drive innovation across business models (subscriptions, exclusive drops).

Skills

DTC strategy

P&L management

TikTok Shop

Growth marketing

Creator partnerships

Data analytics

Cross-functional leadership

Job description

A collective energy and ambition. A place where you can make a real difference.

We're a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Job Summary

Church & Dwight is seeking a Direct-to-Consumer (DTC) and Social Commerce Manager to join our team. The DTC and Social Commerce Manager is a commercial leader responsible for building and scaling Touchland's direct-to-consumer business across owned and social commerce channels.

About the Role

This role owns end-to-end P&L performance, with a specific mandate to transform TikTok Shop into a scalable growth engine while accelerating DTC revenue, customer acquisition, and lifetime value. This leader bridges creator-led commerce, digital experience, and enterprise growth strategy, ensuring TikTok Shop and DTC operate as an integrated demand engine across the broader omni-channel ecosystem.

Work Environment:

Hybrid: This is a hybrid role based in Ewing, NJ or New York City and requires in- person attendance.

Ewing, NJ requires in- person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.

NYC requires in- person attendance on Mondays, Tuesdays, Thursdays, with remote work options on Wednesdays and Fridays.

Role Accountabilities and Responsibilities

P&L Ownership & Growth Leadership

• Own and grow DTC and TikTok Shop P&L, including revenue, margin, demand creation, and operating expenses
• Deliver against GMV, profitability, and customer growth targets
• Develop forecasting frameworks, inventory planning, and financial models across both channels
• Lead weekly/monthly business reviews with executive stakeholders

TikTok Shop Business Build & Scale

• Own the end-to-end TikTok Shop business, including Seller Center operations, product setup, promotions, and performance optimization
• Scale TikTok Shop from a channel into a repeatable, portfolio-level growth engine
• Build and optimize the affiliate and creator ecosystem, including: Creator recruitment, onboarding, and retention
• Commission structures, incentives, and performance frameworks
• Affiliate GMV, conversion, and ROI optimization
• Lead marketplace operations including product listings, pricing, bundles, inventory, fulfillment coordination, and account health
• Partner directly with TikTok to unlock platform growth programs, beta opportunities, and media support

Creator & Affiliate Ecosystem Development

• Build a high-performing creator flywheel that drives always-on content and scalable demand
• Establish frameworks for creator performance management, content optimization, and relationship development
• Serve as senior point of contact for agencies, talent managers, and key creators
• Drive authentic, conversion-focused content across tutorials, routines, and storytelling

DTC Strategy & Digital Commerce Leadership

• Define and execute multi-year DTC growth strategy aligned with enterprise and brand priorities
• Lead site merchandising, UX/UI optimization, and conversion improvement across digital properties
• Own digital commercial planning, including product launches, promotional cadence, markdowns, and bundling strategies
• Ensure best-in-class customer experience across the full funnel (browse → checkout → post-purchase)

Demand Generation & Performance Marketing Integration

• Partner with media, marketing, and creative teams to align demand generation strategies with commerce goals
• Drive lower-funnel performance (conversion, AOV, retention) across TikTok Shop and DTC
• Leverage creator content and affiliate outputs to power paid media and growth loops
• Ensure rigorous measurement of campaign performance and attribution

Data, Analytics & Insights

• Own performance measurement across TikTok Shop and DTC, including: GMV, conversion, engagement, CAC, AOV, LTV
• Conduct deep-dive analysis to identify growth levers, optimize campaigns, and scale winning strategies
• Translate insights into actionable recommendations across product, marketing, and merchandising
• Build executive-level reporting and dashboards

Merchandising & Assortment Strategy

• Develop channel-specific assortments optimized for TikTok Shop and DTC conversion
• Lead SKU strategy, bundling, pricing, and promotional optimization
• Align merchandising strategy with creator content, trends, and seasonal opportunities
• Drive innovation across business models (subscriptions, trial flows, exclusive drops)

Leadership Profile

Strategic operator who can zoom out (vision) and dive deep (execution)

Builder mindset focused on creating s