DTC & Social Commerce Lead — TikTok Shop Growth

Socket.dev; New Jersey; On-site; USD 111,000 - 158,000; Full time

Benefits offered by this job

Medical, dental, vision

Paid time off

401(k) with company match

Employee stock purchase plan

Job summary

Church & Dwight US seeks a DTC and Social Commerce Leader to own P&L for DTC and TikTok Shop, accelerating revenue, growth, and lifetime value across owned and social channels. This hybrid role is based in Ewing, NJ or NYC with in-person attendance required.

You will bridge creator-led commerce with digital experience to scale growth, drive merchandising, data-driven decisions, and affiliate ecosystems while leading cross-functional teams in a fast-paced environment.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 5+ years of experience in digital commerce, social commerce, or eCommerce leadership.
• Proven track record of owning and scaling multi-million dollar digital P&Ls.
• Deep expertise in TikTok Shop, affiliate marketing, and creator ecosystems.
• Strong analytical capabilities with ability to translate data into business decisions.

Responsibilities

• Own and grow DTC and TikTok Shop P&L, including revenue, margin, demand creation, and operating expenses.
• Deliver against GMV, profitability, and customer growth targets.
• Develop forecasting frameworks, inventory planning, and financial models across both channels.
• Lead weekly/monthly business reviews with executive stakeholders.
• Own the end-to-end TikTok Shop business, including Seller Center operations, product setup, promotions, and performance optimization.
• Scale TikTok Shop from a channel into a repeatable, portfolio-level growth engine.
• Build and optimize the affiliate and creator ecosystem, including recruitment, onboarding, incentives, and performance frameworks.
• Lead marketplace operations including product listings, pricing, bundles, inventory, fulfillment coordination, and account health.
• Partner directly with TikTok to unlock platform growth programs, beta opportunities, and media support.
• Build a high-performing creator flywheel that drives always-on content and scalable demand.
• Establish frameworks for creator performance management, content optimization, and relationship development.
• Serve as senior point of contact for agencies, talent managers, and key creators.
• Drive authentic, conversion-focused content across tutorials, routines, and storytelling.
• Define and execute multi-year DTC growth strategy aligned with enterprise and brand priorities.
• Lead site merchandising, UX/UI optimization, and conversion improvement across digital properties.
• Own digital commercial planning, including product launches, promotional cadence, markdowns, and bundling strategies.
• Ensure best-in-class customer experience across the full funnel (browse, checkout, post-purchase).
• Partner with media, marketing, and creative teams to align demand generation strategies with commerce goals.
• Drive lower-funnel performance across TikTok Shop and DTC.
• Leverage creator content and affiliate outputs to power paid media and growth loops.
• Ensure rigorous measurement of campaign performance and attribution.
• Own performance measurement across TikTok Shop and DTC, including GMV, conversion, engagement, CAC, AOV, LTV.
• Conduct deep-dive analysis to identify growth levers, optimize campaigns, and scale winning strategies.
• Translate insights into actionable recommendations across product, marketing, and merchandising.
• Build executive-level reporting and dashboards.
• Develop channel-specific assortments optimized for TikTok Shop and DTC conversion.
• Lead SKU strategy, bundling, pricing, and promotional optimization.
• Align merchandising strategy with creator content, trends, and seasonal opportunities.
• Drive innovation across business models (subscriptions, trial flows, exclusive drops).
• Strategic operator with vision and execution focus.
• Builder mindset focused on scalable, repeatable systems.
• Customer-obsessed with trends and cultural relevance.
• High ownership and bias for action.

Skills

Digital commerce leadership

TikTok Shop expertise

Data analytics

Cross-functional leadership

Strategic thinking

Education

Bachelor's degree in Business/Marketing

Tools

Shopify

Analytics platforms

Affiliate marketing platforms

Job description

Church & Dwight US seeks a DTC and Social Commerce Leader to own P&L for DTC and TikTok Shop, accelerating revenue, growth, and lifetime value across owned and social channels. This hybrid role is based in Ewing, NJ or NYC with in-person attendance required.

You will bridge creator-led commerce with digital experience to scale growth, drive merchandising, data-driven decisions, and affiliate ecosystems while leading cross-functional teams in a fast-paced environment.