DTC Marketing Lead: Attribution & Growth Systems

Gantri; San Francisco (CA); Presencial; USD 150.000 - 190.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary and equity options

Comprehensive health, dental, and 3

Paid time off and flexible vacation

401(k) retirement plan with company 2%

Professional development opportunities

Collaborative, creative, and sustainab

Access to Gantri-designed products

Descripción de la vacante

Gantri, Inc. is seeking a growth-minded Head of Digital Marketing to lead our direct-to-consumer engine across paid social, paid search, email, SMS, and on-site conversion.

You will own cross-channel attribution, design reporting, plan budgets, manage agencies, and collaborate with creative teams to translate data into action, building repeatable, scalable systems that drive revenue and efficiency.

Formación

• 5+ years in digital marketing or growth for a DTC brand with proven revenue growth.
• Experience in a design-led brand in home, lifestyle, beauty, fashion, or adjacent category.
• Exceptional quantitative skills with attribution modeling, cohort analyses and spend forecasts.
• Hands-on knowledge of ecommerce stack: Klaviyo, Meta Ads, Google Ads, GA4.
• Ability to manage multiple agencies and keep workstreams on schedule.
• Strong written communication and ability to translate data into actionable insights.
• Experience with SQL or BI tools for data modeling is a plus.

Responsabilidades

• Build and own cross-channel performance reporting using multi-touch attribution, including the attribution model and data pipeline.
• Plan, budget, and forecast DTC marketing spend across channels; set targets for CAC, ROAS, MER, and new-customer revenue.
• Own day-to-day relationship with paid media agency; briefs, budgets, creative requests, testing roadmaps, and performance reviews.
• Own relationship with email and SMS agency: calendar, flows, segmentation, list growth, and deliverability.
• Run campaign calendar across all channels in sync with product launches and promotions.
• Collaborate with creative to brief and evaluate ad and email creative; translate performance data into direction.
• Run structured testing programs with hypotheses, sample sizes, and readouts.
• Monitor on-site funnel metrics and coordinate with ecommerce/product teams on fixes.
• Maintain clean tracking: pixels, UTMs, server-side events, and data integrity.

Conocimientos

Digital marketing

Attribution modeling

Data analysis

Klaviyo

Meta Ads

Google Ads

GA4

Looker

Northbeam

Herramientas

Looker

Metabase

Mode

Northbeam

Triple Whale

Rockerbox

Descripción del empleo

Gantri, Inc. is seeking a growth-minded Head of Digital Marketing to lead our direct-to-consumer engine across paid social, paid search, email, SMS, and on-site conversion.

You will own cross-channel attribution, design reporting, plan budgets, manage agencies, and collaborate with creative teams to translate data into action, building repeatable, scalable systems that drive revenue and efficiency.