DTC Marketing Coordinator: Email & Brand Growth

ADP, Inc.; Lodi (CA); On-site; USD 32,000 - 39,000; Full time

Job summary

Michael David Winery in Lodi, CA is seeking a DTC & Marketing Coordinator to support Direct-to-Consumer and broader marketing initiatives. You will craft email campaigns, manage Wine Club communications, and maintain brand voice across consumer channels.

The ideal candidate is a creative writer with strong attention to detail, capable of juggling multiple campaigns in a fast-paced setting. Proficiency in email platforms and basic design tools is a plus.

Qualifications

• 1-3 years of experience in marketing, DTC, e-commerce, wine, hospitality, or consumer packaged goods preferred.
• Experience developing consumer-facing marketing content and creating basic graphic design assets.
• Experience developing and executing email marketing campaigns using platforms such as Mailchimp, Klaviyo, Constant Contact, Commerce7, or similar systems.
• Strong creative writing and communication skills.

Responsibilities

• Write, design, and execute compelling email marketing campaigns aligned with the DTC marketing calendar.
• Manage and grow the email subscriber database through targeted acquisition efforts.
• Track and analyze email and DTC campaign performance, providing recommendations to improve engagement, conversion, and revenue.
• Develop and implement campaigns to support Wine Club acquisition and retention.
• Support e-commerce and website marketing updates, including product content, promotions, landing pages, and seasonal campaigns.

Skills

Email marketing

Creative writing

Brand voice

Project management

Attention to detail

Tools

Adobe Creative Suite

Canva

PowerPoint

Mailchimp

Klaviyo

Constant Contact

Commerce7

Job description

Michael David Winery in Lodi, CA is seeking a DTC & Marketing Coordinator to support Direct-to-Consumer and broader marketing initiatives. You will craft email campaigns, manage Wine Club communications, and maintain brand voice across consumer channels.

The ideal candidate is a creative writer with strong attention to detail, capable of juggling multiple campaigns in a fast-paced setting. Proficiency in email platforms and basic design tools is a plus.