DTC Growth Lead — Winery & Wine Club

Aaron Wines; California (MO); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Commission

Bonuses

Additional perks

Job summary

Aaron Wines is seeking a dynamic DTC Manager to lead the tasting room and wine club efforts at our Tin City winery. You will drive revenue, customer experience, and digital sales, while maintaining our warm, engaging guest interactions.

Join a small team focused on growth, storytelling, and hospitality. You’ll manage events, guide club activities, and optimize operations across e-commerce, tasting room, and CRM to grow loyal customers.

Qualifications

• DTC operations experience in winery is a must.
• Proven ability to manage a tasting room and wine club revenues.
• Strong communication and leadership skills.

Responsibilities

• Own the performance of tasting room and wine club revenue streams.
• Develop annual wine release calendar and digital sales strategies.
• Manage reporting on DTC performance and customer trends.
• Oversee client reservation system and appointment scheduling (Tock).
• Lead elevated tasting experiences and special programming.
• Develop procedures and sales team training that support DTC sales strategies.
• Execute tasting room operations including menu development, SKU selection, POS management.

Skills

Leadership

Customer experience

CRM systems

Sales strategy

Tools

Commerce7

Tock

Job description

Aaron Wines is seeking a dynamic DTC Manager to lead the tasting room and wine club efforts at our Tin City winery. You will drive revenue, customer experience, and digital sales, while maintaining our warm, engaging guest interactions.

Join a small team focused on growth, storytelling, and hospitality. You’ll manage events, guide club activities, and optimize operations across e-commerce, tasting room, and CRM to grow loyal customers.