DTC & Marketing Coordinator: Email Growth & Wine Club

Phillips Farms; Lodi (CA); On-site; USD 32,000 - 39,000; Full time

Job summary

Michael David Winery in Lodi, CA is seeking a DTC & Marketing Coordinator to support Direct-to-Consumer and broader marketing initiatives, including email campaigns, Wine Club communications, and brand voice across consumer channels.

The ideal candidate writes clearly, manages multiple marketing projects in a fast-paced environment, and collaborates with a remote sales team while coordinating content in Commerce7.

Qualifications

• 1–3 years of experience in marketing, DTC, e-commerce, wine, hospitality, or consumer packaged goods preferred.
• Experience developing consumer-facing marketing content and creating basic graphic design assets.
• Experience developing and executing email marketing campaigns using platforms such as Mailchimp, Klaviyo, Constant Contact, Commerce7, or similar systems.
• Strong creative writing and communication skills.
• Proficiency with Adobe Creative Suite, Canva, and PowerPoint; experience with other design platforms is a plus.
• Highly organized with strong attention to detail and the ability to manage multiple projects.

Responsibilities

• Write, design, and execute compelling email marketing campaigns aligned with the DTC marketing calendar.
• Manage and grow the email subscriber database through targeted acquisition efforts.
• Track and analyze email and DTC campaign performance, providing recommendations to improve engagement, conversion, and revenue.
• Develop and implement campaigns to support Wine Club acquisition and retention.
• Support e-commerce and website marketing updates, including product content, promotions, landing pages, and seasonal campaigns.
• Maintain DTC products, promotions, and marketing content within Commerce7.
• Manage inventory and fulfillment of POS materials, wine samples, and other marketing assets for a remote sales team of 20+ members.
• Coordinate submissions of newly released wines to industry media for reviews.
• Register wines for competitions and coordinate participation in sales events.
• Manage shipment of wines and promotional materials for marketing and sales initiatives.
• Track and reconcile marketing expenses using Ramp.

Job description

Michael David Winery in Lodi, CA is seeking a DTC & Marketing Coordinator to support Direct-to-Consumer and broader marketing initiatives, including email campaigns, Wine Club communications, and brand voice across consumer channels.

The ideal candidate writes clearly, manages multiple marketing projects in a fast-paced environment, and collaborates with a remote sales team while coordinating content in Commerce7.